CSPC: Carrie Underwood Popularity Analysis



So, after checking all the figures, how many overall equivalent album sales has each album by Carrie Underwood achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from Some Hearts released in digital format sold the equivalent of 2,205,000 album albums – 14,700,000 downloads with a 10 to 1,5 weighting.

As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

Country artists are their sales strongly limited due to their low appeal outside of the US. It downgrades expectations for them. With this in mind, results of Underwood‘s first 4 albums are superb. The debut Some Hearts cracks the 8 digits mark with ease at 11,4 million EAS to date. It continues to do well on all formats.

Carnival Ride, Play On and Blown Away are in the 3,9-5,6 million EAS range. Released during the digital era, they still did well mostly on the back of pure sales. Then came Storyteller that while not a disaster broke a good part of her momentum.

Cry Pretty faces the challenge of becoming her first album to out-perform its predecessor. Released next week, it has amassed 144,000 EAS up to now thanks to downloads and streams of its first two singles.

With a total of 28,58 million equivalent album sales to date. Underwood isn’t among the very top selling acts of the last 15 years globally, but for sure is in the US. Still only 35, she has many more years as an active singer in front of her. For how long will she continue to be a relevant seller though? The answer at the moment is anyone’s guess.

To go deeper…

Thanks to our new ASR (Artist Success Rating) concept, we know that her sales represent 8,81 million times the purchase of her full catalog. Coupled with her total sales, it translates into an ASR score of 90. She just ahead of Sam Smith and just behind Miley Cyrus.

Additionally, the following pages list her most successful songs as well as her records and achievements. Do not forget to check our amazing cross-artists lists posted inside the CSPC: Data Collector which includes the full listing of all CSPC results compiled so far.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Discogs, Chartmasters.org.

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Wow cant believe Kelly Clarkson has better results than her. I guess she was much bigger than Clarkson in the US, but globally she’s not really that well known. Country singers always have a tough task of selling globally. Anyway, I remember watching Carrie Underwood audition for American Idol. And the moment I heard her voice I knew she would win. I was right, :). She’s such a great talent and she deserve the success she has.


BTW, you put the wrong cover on the Blown Away album. 😌

Anthony Blanchard

Hi Rell!

It is now fixed, thanks 🙂


Thanks. How does she rank among female country singers ? I know Shania is number one but is Carrie Underwood even in the top 5 ? Faith Hill, Dolly Parton, Shania and Leann Rimes are top 4. Who’s the fifth? Reba ? Carrie ?


So Kelly Clarkson is still the best-selling music artist who came from American Idol. Carrie placing second is still huge cos I really didn’t expect her to be as successful as she now is.


I knew she would be very successful, and I knew exactly that she’s going to be huge in the US but not worldwide. She just have that star quality that many Idol contestant doesn’t possessed.


Does the above say that because I was going to say no way. In all aspects of her career, Carrie has passed Kelly – Sunday night football gig and the list goes on. She is considered one of the highest marketable artists by Forbes. Carrie is a super star in marketability.

Donald Miller

Gul durn, she’s good lookin’

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