CSPC: Carrie Underwood Popularity Analysis

Carrie Underwood

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check this example, these figures mean Greatest Hits: Decade #1 sold 750,000 units worldwide. Then, the second statistics column means streams of all the songs included on this package add for 770,486 EAS.

The second part at the right of the table shows how many streams are coming from each original album as well as the share they represent. Thus, streaming figures tell us Some Hearts songs are responsible for 26% of the Greatest Hits: Decade #1 tracklist attractiveness. In other words, it generated 198,000 of its 750,000 album sales. Eventually, we apply this methodology to both compilations.

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Jazmine

Wow cant believe Kelly Clarkson has better results than her. I guess she was much bigger than Clarkson in the US, but globally she’s not really that well known. Country singers always have a tough task of selling globally. Anyway, I remember watching Carrie Underwood audition for American Idol. And the moment I heard her voice I knew she would win. I was right, :). She’s such a great talent and she deserve the success she has.

Rell

BTW, you put the wrong cover on the Blown Away album. 😌

Anthony Blanchard

Hi Rell!

It is now fixed, thanks 🙂

Rell

Thanks. How does she rank among female country singers ? I know Shania is number one but is Carrie Underwood even in the top 5 ? Faith Hill, Dolly Parton, Shania and Leann Rimes are top 4. Who’s the fifth? Reba ? Carrie ?

RLAAMJR.

So Kelly Clarkson is still the best-selling music artist who came from American Idol. Carrie placing second is still huge cos I really didn’t expect her to be as successful as she now is.

Jazmine

I knew she would be very successful, and I knew exactly that she’s going to be huge in the US but not worldwide. She just have that star quality that many Idol contestant doesn’t possessed.

Jane

Does the above say that because I was going to say no way. In all aspects of her career, Carrie has passed Kelly – Sunday night football gig and the list goes on. She is considered one of the highest marketable artists by Forbes. Carrie is a super star in marketability.

Donald Miller

Gul durn, she’s good lookin’

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