CSPC: Carrie Underwood Popularity Analysis

Carrie Underwood - The Champion ft. Ludacris

Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

At 100 million streams on Spotify and 123 million on YouTube, Before He Cheats doesn’t look like an US-only hit. Its lasting appeal is impressive. This song accounts for 126,000 EAS out of Some Hearts’ total of 235,000 units.

It goes on to show that apart from that single, all these albums have been equally successful, all with 100,000+ EAS to date. The norm is that every former single stands at more than 10 million streams on both Spotify and YouTube. Jesus, Take the Wheel is the biggest of them with over 30 million and 70 million on these platforms, respectively.

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Jazmine

Wow cant believe Kelly Clarkson has better results than her. I guess she was much bigger than Clarkson in the US, but globally she’s not really that well known. Country singers always have a tough task of selling globally. Anyway, I remember watching Carrie Underwood audition for American Idol. And the moment I heard her voice I knew she would win. I was right, :). She’s such a great talent and she deserve the success she has.

Rell

BTW, you put the wrong cover on the Blown Away album. 😌

Anthony Blanchard

Hi Rell!

It is now fixed, thanks 🙂

Rell

Thanks. How does she rank among female country singers ? I know Shania is number one but is Carrie Underwood even in the top 5 ? Faith Hill, Dolly Parton, Shania and Leann Rimes are top 4. Who’s the fifth? Reba ? Carrie ?

RLAAMJR.

So Kelly Clarkson is still the best-selling music artist who came from American Idol. Carrie placing second is still huge cos I really didn’t expect her to be as successful as she now is.

Jazmine

I knew she would be very successful, and I knew exactly that she’s going to be huge in the US but not worldwide. She just have that star quality that many Idol contestant doesn’t possessed.

Jane

Does the above say that because I was going to say no way. In all aspects of her career, Carrie has passed Kelly – Sunday night football gig and the list goes on. She is considered one of the highest marketable artists by Forbes. Carrie is a super star in marketability.

Donald Miller

Gul durn, she’s good lookin’

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