CSPC: Titanic Popularity Analysis

Curly hair, curly clouds / Cabello rizado, nubes rizadas

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check this example, these figures mean Back to Titanic sold 3,750,000 units worldwide. Then, the second statistics column means streams of all the songs included on this package add for 262,256 EAS.

The second part at the right of the table shows how many streams are coming from each original album as well as the share they represent. Thus, streaming figures tell us Titanic songs are responsible for 90% of the Back to Titanic tracklist attractiveness. In other words, it generated 3,381,000 of its 3,750,000 album sales.

It is clear that even orphan songs are a mere extension of the Titanic Soundtrack. For this reason, all numbers will be merged together in totals.

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francis

Can we get a quick breakdown of sales of My Heart Will Go On for each country/continent?
It’s interesting to see an overview of the 29.3m units EAS it got 💋

Anthony Blanchard

Hi francis!

Here is a breakdown per format:
– 22.72m EAS due to LTAL album
– 10.72m EAS due to Celine Dion other LPs
– 22.86m EAS due to Titanic album
– 3.47m EAS due to Titanic other LPs
– 2.07m EAS due to physical singles (6.91m units)
– 0.67m EAS due to digital singles (4.47m units)
– 0.24m EAS due to streaming

If we add everything, the total reaches 62.75m EAS!

francis

Thank u 😊

djdj

Titanic was Gold in Mexico by February 1998. So the “N/A” for Mexico can finally disappear. Also, it was 4xPlatinum in Thailand, 3x Platinum in Malaysia, 3xPlatinum in Singapore and Gold in Indonesia by then.
https://www.americanradiohistory.com/Archive-Music-and-Media/90s/1998/MM-1998-02-28.pdf
And it sold 230k in the Philippines by April 1999.
https://books.google.com.ph/books?id=Pg0EAAAAMBAJ&pg=PA77&dq=titanic+soundtrack+230000&hl=zh-CN&sa=X&ved=0ahUKEwianOWYzPDjAhWU6nMBHUJyBcIQ6AEILzAC#v=onepage&q=titanic%20soundtrack%20230000&f=false

RLAAMJR.

HUrray! 🙂

francis

Do you have like a breakdown of sales for MHWGO?

orange

Amazing that 3 of the top albums of the 90s were released within weeks of eachother. It would be interesting to see a year-by-year comparison of how many units were sold by the albums from each year, rather than sold during each year. My guess is that you would see a lot more random variation between the years and market size having less impact, though of course it would also skew in favour of older albums since they’ve had more time to accumulate catalog sales. (Also, a minor note about the first page of the article, “tainted” might not be… Read more »

orange

That’s fascinating! I expected big gaps but not to that huge of a level. I suppose missing albums (especially from smaller acts that probably won’t be analyzed) also contribute to those differences, but clearly some years happened to produce more iconic music than others!

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