CSPC: Shakira Popularity Analysis

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Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

A few days ago, I posted the CSPC article of Alanis Morissette. On it, I mentioned she still does well in streaming with 398,000 equivalent album sales for her juggernaut album Jagged Little Pill. Believe it or not, Shakira‘s Spanish album from the same era Dónde Están los Ladrones? is quite close from it at 352,000 units.

This is the illustration of how utterly massive it has been in the Spanish world. Very few catalog songs in foreign languages topped the 20 million mark at Spotify so far, yet as many as 6 did it from that album alone. Still not convinced? Those two Spanish records have as many 10+ million songs than Madonna‘s first 9 albums combined. The lowest album cut from the latter album is also over 5 million Spotify streams.

One more time, these figures show the relevance of the CSPC method. I mentioned during the previous pages how some formats weren’t favorable to Spanish-language recordings like physical singles and downloads since their main markets have never consumed a lot these products. The success is always translated somewhere though. Streaming works as the perfect compensation for them. Mexico and Brazil among others are becoming massive streaming markets thanks to their large penetration of internet and their huge populations. If on average they spend less money to buy records, they use much more YouTube and now audio streaming platforms.

Some intriguing fact to take off those mind-blowing results is how Dónde Están los Ladrones? crushes Pies Descalzos by almost 2 to 1 although they sold similar amounts of studio albums. We will be understanding why during the next pages.

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Dan

Are you able to update her sales? I want to see her super bowl’s performance impact on her sales!

Alexander Rodriguez

But in 2012 Shakira said that Laundry Service has sold 20 millions https://www.facebook.com/5027904559/posts/10150830049184560/

Debers

Accordinf to you, “Try Everything” had 1.08 million digital sales until 2018 but in 2019 the RIAA updated it to 2x Platinum and BPI gave it Silver (Total – 2,2 Million) taking into account that it was launched around the world the number grows even more, could you explain this to me MJD?

Last edited 6 months ago by Debers
FrancescoShak

This is all fake because: •Billboard stated that Shakira had sold 10 million album units in Latin America *before 2001*, that Donde Estan Los Ladrones was close to 900k in the US in 2005, and that Laundry Service has sold 13 million copies worldwide until 2005. So the sales of Pies Descalzos and Donde Estan Los Ladrones are not real. https://books.google.it/books?id=4RQEAAAAMBAJ&pg=PA23&lpg=PA23&dq=billboard+shakira+13+million+laundry+service&source=bl&ots=IDKTkEOoY3&sig=ACfU3U1MvvoDV_p6DL95ZxNa3XRDnt8OSg&hl=en&sa=X&ved=2ahUKEwi3s8yuyMzqAhXIfZoKHeYRDooQ6AEwCXoECAQQAQ •Shakira herself in 2012 reported that Laundry Service has sold 20 million copies worldwide, so even the laundry service data is fake. https://m.facebook.com/5027904559/posts/10150830049184560/ •in 2007 BMI reported that Pies Descalzos had sold 5 million copies, and Oral Fixation 8… Read more »

AndrewMark

The “10 million copies in Latin America only” is completely nonsense, in most Latin countries an artist get a platinum certification for sales between 3,000 and 150,000 and Laundry Service was not selling at millions in the biggest Latin markets as Brazil (it sold 150,000 there less than Pies Descalzos and Donde están…) and Mexico (it sold less than 500,000 there) where those millions came from?. Billboard can’t say nothing about sales, except those that came from United Stated, thanks to Nielsen Soundscan. The thing is for years there’s no way to know about artists sales, fans and record companies… Read more »

FrancescoShak

This data is the fakest thing I’ve ever read. She has sold more than that, as official sources have confirmed throughout the years. Do it again with more research, thanks.

Rell

MJD, I’ve heard several times over the years that Shakira has been a consistent seller in Near Eastern and Middle Eastern countries. I wouldn’t be surprised if she was popular in India because I know they’re fond of Latin music. What do we know of her actual sales in those areas ? I’m sorry if you already answered that question, I haven’t found any answer in the comments.

Chika

You can check the studies of the MENA and India by Al to check her streaming numbers there, but I don’t know if there’s any information on the site about her actual sales.

Al

Her sales in India are very strong with Laundry Service at 160k and a career total likely past 300k. This makes her one of the very best selling international acts there. I’ve read some huge download claims for her as well

Jose

“Ciega Sordomuda” entered the Top 10 of Spain, remained on the chart for 2 weeks. Are you sure I can’t sell anything there?

https://books.google.cl/books?id=KwoEAAAAMBAJ&q=Shakira&redir_esc=y&hl=es-419#v=snippet&q=hits%20of%20the%20world&f=false

Peter

See this is problamatic. Example: In Colombia Pies Descalzos was certified Diamond Prism for 1M copies by ANSINCOL and that was in 1996. Source: https://books.google.co.za/books?id=sQkEAAAAMBAJ&pg=PA64&dq=shakira+billboard+million&redir_esc=y#v=onepage&q=shakira%20billboard%20million&f=false

Peter

Not many people, but billboard wouldn’t report on it if they didn’t know what it stood for, right?

Nicolás

Hey, Tere are some things wrong, for example, Shakira. was certified diamond in Colombia for selling 200k

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