CSPC: Kelly Clarkson Popularity Analysis

Streaming Part 2

Album sales, downloads, now streams, there is truly no way to find positive indicators about My December. Its performances on streaming area are chaotic. Never Again will still need many months before reaching 10 million on Spotify while everything else is just horrendous. A 2007 album follow up of a 10+ million seller, it registers a mere 24,000 EAS from streams. Outch.

All I Ever Wanted does much better. My Life… is now comfortably over 50 million, half of the total of the album. Various of its album tracks are currently unavailable on Spotify, but they did enjoy some plays before this removal. The LP stands on 144,000 EAS from streams.

Stronger is once again a strong improvement. What Doesn’t Kill You (Stronger) is still quite hot at 165 million Spotify streams to date. The remaining 3 singles are nowhere near as strong but they still stand on 20-32 million each, while album tracks stand at 10% of that level. This era is worth 368,000 EAS on this format.

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One of the things that wasn’t discussed is that by the time this article was written, she was the only American Idol to cross 100 #1s worldwide. And even right now, she is STILL the only American Idol to do it. She is far and away the most successful person to come from AI or the shows that followed. Kelly is the back from which all of those artists stand on and that is not a small feat. I get that there is a lot of emphasis put on album sales, but I think there is a lot of additional… Read more »


You forgot the she is the most successful singer to come from an idol contest of all times.

You say she is unknown in relevant markets, but everyone knows who she is.

She is much more well known than Carrie Underwood who has sold nothing outside of North America.


I’m not even from the Western Hemisphere and I’ve known Kelly Clarkson since I was born


I’m not sure she took risks too soon. I mean, take a look at Pink when she released “Try This”. It was also a major drop in sales compared to “Missundaztood”. But when she released “I’m Not Dead” back in 2006, she was able to increase her sales by a great margin compared to “Try This”, and from then on she was able to stabilize her sales and even up her game with “Funhouse”. Of course there wasn’t a smash like her sophomore, but the market was already dropping in sales, so it was a general problem. Anyway, she kept… Read more »


Would you mind breaking down the WW sales of Stronger (WDKY) & Because of You further? Not that I’m complaining but your estimations are millions higher than mine!


Thank you for this!!

Kelly is a legend!!

And I’m very surprised with South Korean numbers… do you have more details?