CSPC: Kelly Clarkson Popularity Analysis

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Streaming Sales

Streaming is made up of audio and video streams. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 272/157 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

Unsurprisingly, hits from Breakaway remain much more popular than those of Thankful. The teen pop early hits are mostly ignored nowadays. A Moment Like This and Miss Independent register 15 million streams on Spotify each, a very modest number for 2003 hits. The album totals 65,000 EAS from streams.

The sophomore era is a completely different story. Because of You and Since U Been Gone combine for a stunning 300 million streams on Spotify. The former is also a monster at YouTube with more than 572 million views. Breakaway and Behind These Hazel Eyes lost ground lately but they remain solid at 60 million and 34 million, respectively. Furthermore, albums cuts also perform well with streams ranging from 2 to 5 million. The album closes its streaming count at 563,000 EAS.

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Jake

You forgot the she is the most successful singer to come from an idol contest of all times.

You say she is unknown in relevant markets, but everyone knows who she is.

She is much more well known than Carrie Underwood who has sold nothing outside of North America.

Rafael

I’m not sure she took risks too soon. I mean, take a look at Pink when she released “Try This”. It was also a major drop in sales compared to “Missundaztood”. But when she released “I’m Not Dead” back in 2006, she was able to increase her sales by a great margin compared to “Try This”, and from then on she was able to stabilize her sales and even up her game with “Funhouse”. Of course there wasn’t a smash like her sophomore, but the market was already dropping in sales, so it was a general problem. Anyway, she kept… Read more »

Temporal

Would you mind breaking down the WW sales of Stronger (WDKY) & Because of You further? Not that I’m complaining but your estimations are millions higher than mine!

Vitor

Thank you for this!!

Kelly is a legend!!

And I’m very surprised with South Korean numbers… do you have more details?

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