Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
The terrific appeal of In The Air Tonight is confirmed one more time with its streams. On Spotify the track is close to 150 million while it is well over 400 million on YouTube. It is responsible for 194,000 equivalent album sales (EAS) among Face Value‘s total of 222,000.
You Can’t Hurry Love is much more of a surprise. The cover of the classic song by the Supremes stands on an impressive 104 million Spotify plays. It is more than the original Motown song which is up to 94 million. The song is also far and away the biggest one from its parent album. Hello, I Must Be Going! has 143,000 EAS.