CSPC: Johnny Hallyday Popularity Analysis

Johnny Hallyday

Streaming Sales

On all CSPC articles, I use the ratio 132/212 to extrapolate Spotify figures into comprehensive audio streams numbers. In France, Spotify is second to Deezer, which concludes on a very different ratio. Its market share of audio streams in terms of revenue went from 14,4% in 2013 to an expected 30% in 2017, while its share in terms of units is calculated on 30,3% to date with 31,2 billion streams out of 103 billion. Obviously, Spotify is higher elsewhere at 62,3%. Assuming Johnny registers about 90% of his streams in France, it results on 33,5% of his streams coming from Spotify. Due to the improvement of Spotify lately, the same data focused on the years 2016/2017 concludes on 38,5% of streams by an album from 2016 coming from Spotify.

Once again, all figures are up to the day of his passing. This section includes no comment as it displays the same patterns already detailed into the Digital Sales section.

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales = 100/33.5 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

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Nathan Abramson

I counted 10 million less. Are you counting EP’s as singles?

orange

Hi MJD!
I’ve read that Mon pays c’est l’amour has already sold 890,000 (!!!) copies in France in the weeks since its release. Of course, given the circumstances and Johnny Hallyday’s stature that doesn’t actually feel too surprising, but comprehensively speaking, how do you see it performing in the long-run compared to the rest of his discography? Also, do you have a ballpark figure of how much his CSPC results may have increased in the year since his passing?

orange

Thank you! I wasn’t aware of all the TV promotion, that does sound a bit ridiculous haha.
If he sold that much in 2 weeks, he must have totally crushed his own record of highest first-week sales in France, which is fantastic but it seems like it would be impossible for that to happen if he were still alive.

Grendizer

I’ve just gone through it, too quickly, but I’m going to look at it more carefully. That’s already the best level of Johnny sales research I’ve ever seen. This is a titanic job and must be difficult, as there is so much missing data. I am fairly familiar with Johnny’s career and have read quite a few books, some of which contain first-hand accounts. His artistic directors, record company heads. Everyone agrees that some times were more difficult. 66/67,74/75,81/84. Concerts were not always full and the hits were rarer. Outside, from what I’ve seen, it’s not always reflected in your… Read more »

Rell

France Gall has died. I believe she’s among those who had the most successful french songs abroad in the 60’s, isn’t she ?

PHILIPPE

Je vous suis très reconnaissant pour la qualité de votre travail. Fan de Johnny depuis toujours, je savais qu’il cumulait des chiffres de ventes impressionnants. Pouvoir précisément connaître les chiffres de tous ses opus est incroyable……… Grâce à vous, certains peuvent mesurer l’impact de cette immense star qui restera gravé à jamais dans notre cœur…..

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