I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged into Spotify.
In fact, there wasn’t only one reason to buy an album. Not all purchases had the same purpose and some of them won’t exist inside a streaming context. Just like with the first two parts of this mini-series, changes listed on this article will impact positively or negatively music artists, some of them rather strongly.
The first though when talking about changes in consumers’ habits with streams is that urban acts will get much bigger. That’s a wrong assumption. I’ll start by showing that streaming isn’t helping them more than anyone else to cut down this false myth. Then we will see the real changes that will impact our favorites artists because of yourself!