Streaming Sales
Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
Many would have expected Michael Jackson‘s albums to be monster sellers and his post-Off The Wall records to have done wonders in various formats as they did. The expectations were fairly low on his early Motown albums though, especially on the streaming front. Got to be There is quite impressive with album tracks over 1 million on Spotify and 4 songs at 7 million or more. The album has a total of 50,000 equivalent album sales from streaming.
Ben is solid too at 28,000 equivalent album sales thanks to the 15 million streams on Spotify of the title track.
Hi, do we know how much “Thriller 25” sold since 2009 please?
“Beat It” is the 2nd track from “Thriller” to pass 500M streams on Spotify! It’s the 6th pre-2000 album to achieve this. Here are the top 5 albums based on their 2nd biggest track, all 5 are Hard Rock albums btw. Biggest 2nd track race: 1. Nirvana “Come As You Are” (“Nevermind” – 1991) – 617.2M 2. Metallica “Nothing Else Matters” (“Metallica” – 1991) – 595.2M 3. Guns ‘N Roses “Welcome to the Jungle” (“Appetite for Destruction” – 1987) – 578.6M 4. Bon Jovi “You Give Love A Bad Name” (“Slippery When Wet” – 1986) – 509.9M 5. AC/DC “You… Read more »
Maybe you’re wondering why Queen are missing from these lists, after all they are arguably the true streaming masters among 20th century artists. But the reason is that their top SEVEN tracks on Spotify are from seven different albums! Amazing actually. Their #8 track “We are the Champions” is the 2nd biggest track on “News of the World” with 480.7M, and rank #9 in the “Biggest 2nd track race”. And what about other 20th century artists with huge Spotify tracks, like Oasis, Mariah Carey, Journey, Toto, A-ha, the Eagles, Earth Wind & Fire and the Police? Well, while hardly one-hit-wonders,… Read more »
Thanks! I love these lists!
thanks!!!
Will you do an update soon? This article was over 3 years ago.
His sales in Japan seem relatively weak for his overall Asai sales ..any reason?
It’s not that they’re weak there, he’s among the very top international sellers in Japan. It’s just that his sales in places like China, India, Taiwan and South Korea were utter massive and unmatched by any other western act at his time. You could argue he was the first western artist to ever break into the mainstream in some of these countries.
How did Madonna issue albums in a much more favourable era?
She had her peak with him and they both released albums in late 90s and early 2000s, Madonna released more.
Hi Jake!
The Stones too released albums in the 90s / early 00s, it isn’t that much relevant when we look at the sales environment they had. Invincible is far and away Jackson’s weakest album. What makes a difference is the period when an artist enjoys his hey-days. He peaked (obviously) in 1983 and the barycenter of his success through the years isn’t that much later. Madonna’s one is 6-8 years later, and the market in early 90s was already way bigger than in mid-80s.
Didn’t most of Madonna albums flop in the 90s? She just had one successful album with Ray of Light!
I don’t think an average of 10.3 million in the 90’s (without Ray of Light) is a flop 😗. Don’t confuse a flop with not being as ridiculously huge she was in the 80’s.
Average of 10 million?
Immaculate Collection is a compilation, it doesn’t count.
None of her albums except ROL sold 10 million in 90s.