CSPC: High School Musical Popularity Analysis

HIGH SCHOOL MUSICAL 3

Physical Singles Sales

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

High School Musical (2006) – 42,000 equivalent albums

Breaking Free – 120,000
We’re All in This Together – 20,000

High School Musical 2 (2007) – 153,000 equivalent albums

What Time Is It? – 440,000
You Are the Music in Me – 30,000
Gotta Go My Own Way – 20,000
Remaining Singles – 20,000

High School Musical 3: Senior Year (2008) – 6,000 equivalent albums

Now or Never – 20,000

By 2006, the physical single format was dead in the US and songs from High School Musical 3 barely charted in Europe and Australia, the very places where physical singles were still being sold. This is forgetting the strength of the teens market.

The CD single What Time Is It? was released to much fanfare in the US, a country where singles weren’t topping 200,000 units for years. It went on to sell more than 370,000 units there to make it easily the highest selling physical single of 2007. The entire market was up to 2,4 million singles sold that year, meaning What Time Is It? amounted for 15,4% of all US sales for 2007.

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manu

Will this post also be updated with the current streaming numbers?

Alfonso

Hey! I’ve been browsing your popularity analysis for a while, and I have a question to make. It seems that you’re using the formula of 1500 streams = 1 album sale, but isn’t that a method used only in the USA? For example, if a song has 500,000,000 total streams, it is unrealistic to assume 100% of them are based on the USA to apply this formula to reflect on total album sales, especially that the streaming data seemingly are private and are sent exclusively to Billboard (in the USA). If that’s not the case, I hope you can elaborate… Read more »

Alfonso

What I’m saying is, isn’t the formula of a 1500 streams accounting into one album sale exclusive to US streams only? I’ve seen you use this formula to gather album sales from streams throughout the world, which makes me wonder if it’s a global formula for WW streams rather than the USA only.

Raffi

Hi MJD! I have to say, this is a very interesting read. The 3 soundtracks show similarities to both Frozen soundtrack (Disney movies) and teen acts (eg. Miley, Justin) Firstly, the HSM soundtracks sold impressively well in South America, just like 1D did. I remember you saying that that particular region has a large influence from visuals and imagery, hence artists with TV shows or movies sell bucketloads there (Whitney with Bodyguard, Miley Cyrus) Another thing similar is what you mentioned, download sales linear for the entire tracklist. Finally, a comment about the HSM trilogy sucess: while 25m+ for 3… Read more »

Manuel

Thank you for doing this! I was just wondering, was the fourth movie (spin-off) “Sharpay’s Fabulous Adventure” that much of a flop in terms of sales?

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