CSPC: High School Musical Popularity Analysis

HIGH SCHOOL MUSICAL 3

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check for example the The Concert live album line, those figures mean it sold 450,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 173,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from High School Musical are responsible for 99% of the The Concert track list attractiveness. This means it generated 447,000 of its 450,000 album sales and so forth for the other records.

Almost all of them are themed around one specific volume which gets rewarded sales of those secondary packages. Once again, it isn’t surprising to see so many random sets issued in no time. These kind of eras generate a lot of fans with parents wiling to pay for many gifts to make their child happy. Majors know how to take full advantage of that and drop at a fast pace live, remix or even karaoke records to maximize their profits.

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manu

Will this post also be updated with the current streaming numbers?

Alfonso

Hey! I’ve been browsing your popularity analysis for a while, and I have a question to make. It seems that you’re using the formula of 1500 streams = 1 album sale, but isn’t that a method used only in the USA? For example, if a song has 500,000,000 total streams, it is unrealistic to assume 100% of them are based on the USA to apply this formula to reflect on total album sales, especially that the streaming data seemingly are private and are sent exclusively to Billboard (in the USA). If that’s not the case, I hope you can elaborate… Read more »

Alfonso

What I’m saying is, isn’t the formula of a 1500 streams accounting into one album sale exclusive to US streams only? I’ve seen you use this formula to gather album sales from streams throughout the world, which makes me wonder if it’s a global formula for WW streams rather than the USA only.

Raffi

Hi MJD! I have to say, this is a very interesting read. The 3 soundtracks show similarities to both Frozen soundtrack (Disney movies) and teen acts (eg. Miley, Justin) Firstly, the HSM soundtracks sold impressively well in South America, just like 1D did. I remember you saying that that particular region has a large influence from visuals and imagery, hence artists with TV shows or movies sell bucketloads there (Whitney with Bodyguard, Miley Cyrus) Another thing similar is what you mentioned, download sales linear for the entire tracklist. Finally, a comment about the HSM trilogy sucess: while 25m+ for 3… Read more »

Manuel

Thank you for doing this! I was just wondering, was the fourth movie (spin-off) “Sharpay’s Fabulous Adventure” that much of a flop in terms of sales?

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