Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
Let’s be honest, those figures are not record breaking. Madonna‘s highest song in streaming Spotify figures from her first three albums is Material Girl which is under 50 million. The five singles extracted from True Blue add for 82 million – nothing to be ashamed of but also nowhere near the near 500 million combined of the main three tracks of its contemporary challenger Appetite For Destruction by the Guns N’ Roses. The story is the same on YouTube.
Still, the main strength of Madonna has never been one or two songs but an extensive catalog of hits instead. Thus, the over 300,000 equivalent albums sales generated by those songs’ streams, which are already quite decent, are only a first batch of streaming results out of eight.