CSPC: Lana Del Rey Popularity Analysis

lana del rey

Original Album Sales – Comments

2012 Born to Die – 5,450,000
2014 Ultraviolence – 1,450,000
2015 Honeymoon – 700,000
2017 Lust for Life – 350,000

Nearly 8 million album sales in original format after four albums is great nowadays. Having the first album making up nearly 70% of that figure is worrying however.

Born to Die was definitely a beast. Its trajectory was interesting. It didn’t dominate the charts for 12 months as most big albums do. It debuted in great fashion, then it entered into a never-ending loop of average weekly sales. Average for an album hyped three months before, great for an album issued over 5 years ago.

The US is the most striking illustration of that case study. The LP debuted at #2 with solid sales, but dropped out of the Top 10 for good on week 2. By week 3, it was down to #36 and during its complete run it never charted higher than #20. A bit shabby, isn’t it? Well, not when 289 weeks later the record continues to chart without ever dropping out. An incontestable modern day classic, if sales of Born to Die are great, they are only going to increase more and more in the future.

The situation gets even more atypical with the record outlasting every new album by the artist with ease. Ultraviolence and Honeymoon failed to gain traction as shown with their figures. Will Lust for Life change this trend and join Born to Die‘s status? It is now up to 350,000 units shipped with a good part of them not sold to consumers as yet. We will have to wait and see to get an answer regarding its future success. What is already known though is how they performed on additional sales avenues, which is going to come right now!

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HasBeyn

I believe this deserves an update.. it’s been so long! Born To Die is doing amazingly in longevity. The latter should be at around 11.5M-12M CSPC?? Considering it has over 3B on Spotify.

Hope it can get updated soon.

[…] Del Rey, a este ponto, dispensa apresentações. Tendo já movido mais de 15 milhões de unidades equivalentes a álbuns, é seguro afirmar que o seu nome e a sua presença na música pop é incontestavelmente […]

Jay

Really good article. Are you going to be updating the sales any time soon specifically Honeymoon & LFL sales? Thanks 🙂

Nid

I think there’s a typo for Australia born to die number 240,000 instead of 140,000.

Also do you know if any of lana’s Songs are eligible for any sort of certification in the US?

Nid

Thanks for the clarification! Also in Sweden btd paradise edition is certified 2x plat so why only put 15k?

Lizz

hi u should update this since btd was just last week eligible to go 3x platinum

Lizz

on us*

joel Reis

hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

Liz

For digital song sales is that pure or with streaming?

Helloo

If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

Helloo

I’m confused, why does wiki have the sales separated as two different studio albums?

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