CSPC: One Direction Popularity Analysis

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Physical Singles Sales

In most CSPC articles, I tend to ignore physical singles sales for records issued in 2010 or later considering how weak the market is now. One Direction came out of X Factor though, a path which benefits sales of such products.

In fact, the physical CD version of What Makes You Beautiful sold nearly 6,000 copies in its debut week in the UK, a low figure in a $15 billion global industry, but a tremendous tally for a format representing a mere 1,1 million units sold in the UK for the entire 2011 calendar year.

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

Up All Night (2011) – 17,000 equivalent albums

What Makes You Beautiful – 30,000
Gotta Be You – 10,000
One Thing – 15,000

Take Me Home (2012) – 6,000 equivalent albums

Live While We’re Young – 20,000

Midnight Memories (2013) – 8,000 equivalent albums

Best Song Ever – 15,000
Story of My Life – 10,000

Four (2014) – 3,000 equivalent albums

Steal My Girl – 10,000

Orphan – 3,000 equivalent albums

One Way or Another (Teenage Kicks) – 10,000

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Errol

Can you updated the one direction album tracklist

Eminemfan

One direction music has really aged well. Selling over 2 million a year and increasing by 10 million is good feat. Averaging 11 million per era. Damn! They will be over 70 million by end of decade. Amazing stuff.

ABJ

So now three of them have at least one solo album that has debut top five in the US. Looks promising for them all.

Shey

Hi. Please update Harry Styles’ solo CSPC. Thanks

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