CSPC: Sales & Formulas Fixing Log – Updated Audio Streaming Numbers

№282 - 99 Problems

B) Inconsistent methodologies

Although sticking with invalid data is already annoying, the fact that one sale is one sale restricted the impact of that behavior. The arrival of streaming was adopted by chart owners with various formulas. This is all good. Good until you start changing methods in a highly obscure way.

How much has One Dance by Drake sold in the UK ? Answer – we don’t know. We don’t know its download sales nor its streams to date. How come? In the middle of the road, the OCC changed its ratio between streams and downloads from 150:1 to 100:1. Thus, if you add weekly sales of One Dance since its release, you will have a figure that means nothing as the same action is weighted differently from one week to another. If you go by the BPI figure, as they are still using the former 150:1 ratio, the total will be different. Then, if tomorrow the OCC reveals both source indicators – download sales and streams – and apply the current ratio, you will get a third “total to date” value.

The OCC has done nothing to avoid that mess, mixing together figures strongly different in both their nature and their methods to define their all-time best sellers list. By 2020, it will be impossible to determine the meaning of each figure they come out with.

Don’t get me wrong, adjusting formulas is absolutely mandatory in a Streaming World. Chartmasters.org will be doing just that in the next few days once the IFPI Global Music Report of 2017 comes out. The key is to apply the same methodology for all records from all eras, rather than adding each week new figures based on distinct methods.

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Louis

The videos that have been released in the last two decades (2010 ‘- 2020’s) cannot be compared with videos released in previous decades (2000’s, 90’s, 80’s …) because a video released in 2003 its current views do not reflect the impact it had at the time. Is there a formula to adjust that difference? I say this because in the film industry there are already several films from the decades of the 30’s, 40’s, 50’s, 60’s … adjusted to the current economy, and they can compete with more recent films

Clockingbell

I think YT numbers compensate for that already, given the higher sales of the original products in the time before YT.

Last edited 5 months ago by Clockingbell
Molly

The entire point of CSPC is to reflect how songs, albums, and artists popularity and success have evolved as they progressed through their careers and through different formats. Keyword being different formats. Weighing YouTube views differently entirely defeats this purpose, and imo is unnecessary

Louis

I understand that the success of a single is focused on the compilation of its sales in its different formats (physical sales, digital downloads, Transmission…) especially if they are singles from past decades. But I am not talking about the audios but about their videos only. VH1 and MTV were the big broadcasters and distributors of music videos. And they were a reference before the arrival of YouTube. Many videos were very successful on those channels (videos from the 80’s, 90’s and 2000’s). What I want to know, is there a formula to incorporate the success of the videos broadcast… Read more »

Clockingbell

Isn’t that the same as incorporating audio streams with airplay charts?

Analord

Exactly, and Youtube views aren’t that big a deal anyway since 1 billion views = 85k album sales (from what I understand).

tsaotd

by this logic that you’re using, we should do the same to pure sales and adjust the difference since smash albums like 1989 or x by ed sheeran that sold 8-10m would definitely sell 20m-30m pure if released in the 80s, 90s or early 00s

Freek

Hello, when you calculate the loss of album sales 2004-2006 in order to measure digital sales, shouldn’t the loss of physical single sales also be counted?

adolfo

hello where do i get “Comprehensive Audio Stream”

jose

Hi MJD, I have a question, The “Comprehensive Audio Stream” includes Spotify??

[…] The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 157 million of the 272 million users of streaming platforms, […]

snsd

Shouldn’t streams for older songs be worth more than streams for newer ones tho?
At this point Ed Sheeran will probably pass MJ with CSPC
Just like how tour grosses are adjusted for inflation?

borderwolf

Hello! Any news on Streaming formula (Equivalent Albums Sales (EAS) = 272/157* Spotify streams / 1500 + YouTube views / 11750)? Infos about size markets of Japan, China, Korea (and others out Spotify)?

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