CSPC: Mariah Carey Popularity Analysis

Streaming Part 5

Success apart, streams of The Emancipation of Mimi as well as E=MC² reveal more contemporary songs. Indeed, the most striking event isn’t the big streams of main singles, which could have been guessed, but instead the entire tracklists consistency. Those better album track streams reflect album streams rather than songs streams, which were managed by previous albums.

At 125,000 equivalent album sales, the first one still falls short of Daydream while E=MC² has 50,000 equivalent units.

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Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!


Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.


Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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