CSPC: Mariah Carey Popularity Analysis

Streaming Part 3

Just like in download sales, Daydream’s singles dominate Music Box’s songs when it comes to streaming. Always Be My Baby is the leading force at 56 million while Fantasy is a huge second at 45 million. In spite of a healthy 26 million streams, One Sweet Day is only third. Interestingly, the ranking of those three songs in digital formats is the opposite of the one in physical sales. All things told, Daydream streams represent an impressive 150,000 equivalent album sales.

Surprisingly, both Butterfly and Rainbow crash Mariah Carey’s eponymous debut album in the streaming area. Both contain various million streamers plus a pair of 10+ million songs, concluding on 54,000 and 60,000 equivalent album sales respectively.

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Anon

Hi MJD,

Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!

Thanks

Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.

Jazz

Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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