CSPC: Mariah Carey Popularity Analysis

Streaming Part 2

No song from Music Box is really that big – you will be hard pressed to identify another 20 million plus seller from the 90s with no hit single over 40 million streams. It does however have two very solid songs and a third that’s rather decent as well. Combined, streams of songs from this album are equal to 94,000 equivalent albums sold.

The real deal is Merry Christmas. The ever-popular seasonal album is extensively streamed every year at Christmas, fully enjoying the market boom. If all album tracks between 4 million to 14 million streams is already a valuable result, the total of All I Want For Christmas Is You of 225 million is absolutely magnificent. If you wonder how it ranks among other 90s songs, this tune is third overall only topped by Oasis and Nirvana classics Wonderwall and Smells Like Teen Spirit. The result is obviously good with a notable 312,000 equivalent album sales for this Christmas LP.

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Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!


Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.


Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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