CSPC: Mariah Carey Popularity Analysis

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Original Album Sales – Comments

1990 Mariah Carey – 14,050,000
1991 Emotions – 8,100,000
1993 Music Box – 26,100,000
1994 Merry Christmas – 13,400,000
1995 Daydream – 19,900,000
1997 Butterfly – 9,650,000
1999 Rainbow – 7,250,000
2001 Glitter – 1,900,000
2002 Charmbracelet – 2,800,000
2005 The Emancipation of Mimi – 8,600,000
2008 E=MC² – 2,150,000
2009 Memoirs of an Imperfect Angel – 1,050,000
2010 Merry Christmas II You – 850,000
2014 Me. I Am Mariah… The Elusive Chanteuse – 300,000

A total of 116,1 million studio albums sold with 14 releases. Artists breaking the 100 million barrier with original outputs only are few, so this must be saluted already. The overall average is also impressive at 8,3 million while the 14 million plus average for her seven 90s albums is outstanding.

The top seller is Music Box as expected. Among historical top sellers, 26 million doesn’t look that massive, but one needs to consider Mariah Carey’s studio albums aren’t good catalog sellers at all. Thus, selling such a gigantic number of copies on the back of only a few years of sales is a terrific result.

1995 album Daydream was one more global top seller, although suffering from lower European sales in comparison to Music Box. In-between those two smashes, Merry Christmas, home of the utterly legendary All I Want For Christmas Is You, became one of the top-selling Christmas albums ever.

Obviously, such a tremendous string of smashes doesn’t last forever with sales remaining healthy but starting a decreasing trend from 1997. Glitter was a huge flop which killed Mariah’s status of mega seller. She remained capable of dropping an unreal comeback smash with The Emancipation of Mimi, although it is her only truly successful album from the last 17 years.

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Anon

Hi MJD,

Is there any way you can explain how her album “Merry Christmas” was recently certified 8x Platinum? It was certified 6x Platinum in 2019, so the jump seems hard to figure out.

Also RIAA has had some other album certs that are confusing recently. Kanye West & Jay-Z’s “Watch the Throne” is certified 5x Platinum, even though the equivalent units seem to be barely past 3 million!

Thanks

Sweet Serenity

I think merry christmas was already eligible for 7×/8×platinum in 2019 but Mariah’s label only paid for the 6×platinum cert.

Jazz

Probably her record label havent issued for a re audit on the album for quite some time, and when they finally request for an audit, the album jump from 6-8 million.

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