CSPC: Spice Girls Popularity Analysis

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Physical Singles Sales

During the 90s, physical single sales were strong in a few places – the US, the UK, Germany and France most notably. The Japanese market was massive, the biggest actually, but selling almost exclusively local artists’ products for singles. In 1997, at 444,8 million singles sold, those five countries accounted for exactly 90% of the global 494,1 million total. Meanwhile, the same markets were responsible for only 48,5% of total album sales. This gap in representation often leads to overstated singles estimates for that period. This is why the Spice Girls had sold 18,1 million physical singles by the time of the Brits ceremony in 2000. This was in spite of having moved 16,6 million singles in the UK (7,45m), the US (5,15m), France (2,6m) and Germany (1,4m) combined.

Unsurprisingly, the top seller is Wannabe at over 5 million units. It must be noted that every single from the first two albums sold past 1 million units, a tremendous achievement given the market at that time. It’s even more impressive considering their big album sales on the back of the same hits.

Please note that although included in the Forever album afterwards, the single Goodbye is represented within the Orphan Album as it came out two years before the studio set, completely outside of its era. In the digital sales and streaming sections it will be included within the album, as it was already part of it when those formats appeared.

As a reminder, the weighting is done with a 10 to 3 ratio between one album and one physical single.

Spice (1996) – 3,405,000 equivalent albums

Wannabe – 5,050,000
Say You’ll Be There – 2,650,000
2 Become 1 – 2,450,000
Mama / Who Do You Think You Are – 1,200,000

Spiceworld (1997) – 1,830,000 equivalent albums

Spice Up Your Life – 2,100,000
Stop – 1,000,000
Too Much – 1,700,000
Viva Forever – 1,300,000

Forever (2000) – 150,000 equivalent albums

Holler / Let Love Lead the Way – 500,000

Orphan – 621,000 equivalent albums

Goodbye – 2,000,000
Headlines (Friendship Never Ends) – 70,000

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RENÉ BRUNES-DE-MONTLOUET

They’re at number 99? that sounds wrong and very low, but at the same time it doesn’t and I’ll explain why. The fact is that most of the Spice Girls success and big global success was only based on 2 albums! They literally were only together as 5 for 2 years and only recorded 2 albums as a group of 5. Spice Mania was mega explosive but very short lived. They perhaps could have lasted longer, but they were overworked, probably more than other big artists, they released Spice and Spice World within a year from each other or even… Read more »

Andrea Semenzato

Ho! This year will be the Spice Girls’ 25th! Can I suggest a new post with updated numbers?

And the sales for each solo spice maybe? I’m so curious!! 🙏

Think about it!
Anyway, love your site!

bruh

How much would Spice and Spiceworld have sold on BMG and Britannia Music Clubs if you could extrapolate from the rest of their sales?

Martin

Hi Bruh, There was no BMG music club in the UK. At one point there were numerous music clubs in the UK but all had folded by the late 90s, with only Britannia remaining, it eventually folded sometime around 2007. In all truth though, it had been dying a death from the turn of the century. I do not have music club figures for Spiceworld but I have exact music club shipments for Spice, which are; 1996  — 2,749 1997  — 154,094 1998  — 41,636 1999  — 8,844 2000  — 1,431 2001  — 679 2002  — 203 2003  — 81… Read more »

Bruh

Thanks Martin.

Sorry, I made a mistake in my question. I meant BMG and Columbia House. I was asking about potentially lost US sales.

Thanks again.

Andrea Semenzato

Hi! Very interesting page! Said that, in 2019 they toured the world to an IMPRESSIVE 700,000k tickets sold from just 13 dates, thsi means that they’re not only remembered by now 30somethings, but they are still very much considered as iconic even from youngsters of this generation. When you wrote this article figures were, yes, a bit low but i think they had a pretty good resurgence in these last 3 years, new GH album sales and Wannabe figures literally exploded taking it near the 460 million mark, while many others singles jumped too: Stop reached 70 million mark and… Read more »

Kris

The streaming numbers indicate that for the younger generation, the Spice Girls are very much a one-hit wonder. “Wannabe” is the song that lasted. The rest of the streaming numbers are quite poor compared to say the Backstreet boys, who also have one enormous hit (I want it that way) but then several other songs above 200 M or 100 M plays.

Andrea Semenzato

Sorry but i absolutely don’t agree! A One hit wonder will never sell 700,000 tickets IN A HEARTBEAT like they did last summer, c’mon. The super youngsters maybe just know Wannabe, that’s true, but i can absolutely bet they can recognize they’re just absolutely big and if they don’t know other songs it’s just cause they belong to a different generation and aren’t particularly interested in hearing them. I know Beatles, titles of the song (cause i’m very passionate about music) but i don’t listen to them and i bet LOADS of youngsters will recognize some songs because they’re still… Read more »

Dan

I think “Spice” has already reached 30 million CSPS, this needs an update 🔥

Dan

Dude…

dhhd

https://pro-musicabr.org.br/home/certificados/?busca_artista=Spice+Girls&tmidia=1
Why I only see multiple gold certifications instead of platinum?

Marcus André

Put the mouse in the gold discs and you’ll read (in portuguese): Platinum, double platinum, etc . This new PMB website is terrible.

dhhd

Before 1xP=50k, it was 1xP=75k in Indonesia,right?I saw it on Billboard. I wonder when it changed to 1xP=50k.And When Korea changed 1xP=100k to 1xP=60k, Thailand changed 1xP=50k to 1xP=40k.

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