CSPC: Alicia Keys Popularity Analysis
Below table lists Spotify streaming of all songs from the five albums we are studying. The Comprehensive Streaming is reached by multiplying Spotify figures by 68/26. In fact, as shown in IFPI 2015 Report, there were 68 million paying subscribers to all streaming platforms by the end of 2015. While the exact count of Spotify paying subscribers by the end of 2015 is unknown, that figure reached 20 million in June 2015 and 30 million in March 2016, thus an estimated 26 million is used as of the end of 2015.
The equivalent album sales is the division of the comprehensive streaming figure by 1500 as it is now the norm in the new industry model.
Streaming Part 1 – Fast Start
It may come as a surprise but in streaming era The Diary of Alicia Keys tops Songs in A Minor. Both albums have quite similar results nevertheless, each with one huge hit, one average one plus decent album tracks at the same level of a few forgotten hits.
The time to write those lines and If I Ain’t Got You passed the huge 100 million streams milestone at Spotify.
In terms of equivalent album sales, both albums moved solid figures at 197,000 and 251,000 units respectively.