Understanding: Music Clubs #2 – The Eagles, Mariah Carey

Butterfly

Album – Certification – Date – Soundscan – Unsold units – Gap
Butterfly – 3xP – 01/08/1998 –  2,100,000 – 800,000 – 100,000
Butterfly – 5xP – 12/15/1999 –  3,550,000 – Irrelevant – 1,450,000

Butterfly is one more album with an impressive showing at Clubs. It must be said that Christmas period releases often benefitted greatly from them. In fact, the timing was near perfect as after the first few months destroying charts and sales during the Christmas hype albums tend to drop fast. This is the perfect moment to activate them on Clubs and use lower prices to sell large quantities of albums with popular singles during the softer months of the market. Selling 3,4 million units as per Soundscan by the end of 1998, the album climbed to 3,8 million up to date, proving itself to be one of the best catalog seller of the artist.

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Luminator

I noticed that – against the analysis that you give in this article – that both Mariah’s “Merry Christmas” and “Rainbow” actually were available through the Columbia House music club. They even had regular catalog numbers: Mariah Carey – Merry Christmas (Columbia) – 112789 Available as of 1995: https://www.newspapers.com/newspage/82467713/ As of 2001: https://archive.org/details/universityofmemp2001unse –> page 142 Mariah Carey – Rainbow (Columbia) 324608 Available as of October 2000: https://newspaperarchive.com/madison-wisconsin-state-journal-oct-22-2000-p-857/ As of 2001: https://archive.org/details/universityofmemp2001unse –> page 137 “Rainbow” is even presented with a picture, which sets it apart from less popular albums. How does that go together with your claim that both… Read more »

puffygucci

hello i dont really understand whats the unsold units?

Susie

Hey MJD, can you post a breakdown for Ariana Grande sales, please?

P.S.: I loved the new site <3

anthony

Hi dear MJD !!!

congratulations for the beautiful articles for Music Clubs 1 and 2. This weekend do you will realize CSPC analysis of some singer or groups ?
I hope you realize CSPC analysis of The Beatles !!!

Aurélien

Sting is about to release a new album, let’s hope he – along with his band, The Police – are among those who will be treated next!

Gustavo

Fantastic job, as usual. I would like to see how high “Merry Christmas” can get if Sony requests an audit for it + streaming inclusion… it could easily get 7 platinum.

I also wonder if Eagles’ “Greatest hits” can keep up the competition with “Thriller”… it seems unlikely now that streaming is a factor.

Luminator

I have one further remark: I totally agree with you on all your estimations, but i find Rainbow’s shipment of 3,5 million a tad bit too low. Isn’t it reasonable to estimate 3,6-3,7 million considering the inaccuracy of SoundScan and further shipments?

I would be very grateful if you’d have a word on this remark!

Thanks in advance!

Luminator

Thank you! I guess the 4,…. numbers were a typo! Of course we’re talking about the 3,…. -range 😉

Stephen

This is so well explained. Must have taken a lot of time too. Seriously, thank you!

Luminator

Thank you so much MJ! You really invested a lot of your time for Mariah and cleared up all the stupid discussion concerning her “fake diamond albums”!

I hope to see her overall CSPC article very soon! It’s about time 😉

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