Destroying Myths: Fake 10 million sellers

Celine Dion – D’Eux (1995)

Claimed Sales – 10,000,000
Estimated Sales – 7,200,000

More than 7 million is beyond extraordinary for a French-language album, indeed it is quite simply the best selling album ever fitting this category. Still, 10 million is absolutely ludicrous for this album.

A figure raised after the infamous IFPI typo that defined this album as 8xPlatinum in one of their online PDFs – a certification that never happened obviously as it’s not only unrealistic but more importantly never appeared in all yearly published awards – it is now hard to bring some accuracy back. One may consider all exaggerations unnecessary, given the absolutely tremendous success this album met the fake claim was really pointless.

Barbra Streisand, Madonna, Mariah Carey, and Celine Dion. Do you think it is a causality to see mostly divas albums around? Certainly not. Am I aiming to compete them against one another? Certainly not, either. There are two pretty simple reasons which tell why this situation happens.

The first reason is the massive divas’ stans war going on for decades. With so many delusional people battling to put their favorite artist on top, raising the bar of supposed sales more and more has become a daily job. Fans of rock bands are much less concerned by those questions and as such don’t feel the need to feed such myths.

The second reason is less obvious but just as important, it is the weakness of catalog sales of all divas. When a classic rock album up to 9 million starts being reported at 10 million, it is only a matter of time before those 10 million copies are really sold. Most of the old studio albums by divas sold in the 1-50,000 units range per year, in our day and age in the lower part of this range. Thus, adding barely half a million units to real figures will require decades of catalog sales. Many such 10-million myths appeared due to this reason with fans jumping on the argument “the album was on 9 million 10 years ago, it must be on 10-11 million by now!”, well, that would be nice but it isn’t so easy!

3.3 4 votes
Article Rating
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Jarrad Hurley

Invincible started out as one of Michael’s fasted-ever selling albums but Sony cut all promotion for it within three months of release and defunded Michael’s planned film clips. It’s unfair to call the album a flop when you consider how well it did in the period when it was actually active – And it did that on the power of only one song that was promoted. I am not going to say Invincible was an incredible album (it wasn’t). But the album had a lot more potential than it showed and Sony didn’t allow it to find its feet. Certainly… Read more »

Pat Smith

Both Sony and Michael Jackson cut all promotion. Michael Jackson refused to perform Invincible songs when he had opportunities to do it. Instead, he decided to perform old stuff like Dangerous (2002) or Man In The Mirror (2001). That’s a strange way to promote his new album… He could have made more sales if he had just decided to perform his new songs. Michael Jackson also refused to get involved in his own video for “Cry”. How can he expect that the album Invincible will get some hype with such a bland video? That tends to show that he was… Read more »


Sorry but was Sony that refused to authorize MJ to perform the new songs. Always Sony decided to stop all kind of promotion ( including cutting short the budget for the Cry video and that’s why M Wasn’t in it ). In a radio interview before the release of the album MJ said clearly that he had planned to do a video for Umbrekable, the lost children and whatever happens at least and after that other kinds of promotions, maybe also a tour. He worked really long and hard as always on this record and had no reason at all… Read more »


Question is which of these albums held up & still sound fresh? Imo Invincible sounds better as time goes on

Would love your thoughts, please comment.x