Destroying Myths: Fake 10 million sellers

Mariah Carey – The Emancipation Of Mimi (2005)

Claimed Sales – 12,000,000
Estimated Sales – 9,100,000

She did it! Mariah Carey gets a third – and this time last – entry among this club of non-10 million selling albums which are claimed as such.

This one was very quickly claimed as being over 10 million, as early as in late 2005 when it closed the year as the top selling album in the US with nearly 5 million scanned sales.

Worldwide, the album was the runner up to the Coldplay set X&Y, selling 7,7 million units. While The Emancipation Of Mimi was still in the Top 10 at the end of 2005 in the US and at the beginning of 2006, it is almost what prevents it from being a 10 million seller. Indeed, the album had a last whisper in early 2006 when it sat for two months inside the Top 20, but it was selling all the copies shipped in excess during the past Christmas season. Then when additional shipments would have been needed again, the album collapsed from #7 to #84 within two months.

The 1,05 million copies sold in the US from 2006 to date requested at most some 700,000 copies shipped. With 7,7 million copies sold during 2005 and such a weak number since in the country representing more than two thirds of its total sales, the 10 million barrier is still far away.

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Jarrad Hurley

Invincible started out as one of Michael’s fasted-ever selling albums but Sony cut all promotion for it within three months of release and defunded Michael’s planned film clips. It’s unfair to call the album a flop when you consider how well it did in the period when it was actually active – And it did that on the power of only one song that was promoted. I am not going to say Invincible was an incredible album (it wasn’t). But the album had a lot more potential than it showed and Sony didn’t allow it to find its feet. Certainly… Read more »

Pat Smith

Both Sony and Michael Jackson cut all promotion. Michael Jackson refused to perform Invincible songs when he had opportunities to do it. Instead, he decided to perform old stuff like Dangerous (2002) or Man In The Mirror (2001). That’s a strange way to promote his new album… He could have made more sales if he had just decided to perform his new songs. Michael Jackson also refused to get involved in his own video for “Cry”. How can he expect that the album Invincible will get some hype with such a bland video? That tends to show that he was… Read more »


Sorry but was Sony that refused to authorize MJ to perform the new songs. Always Sony decided to stop all kind of promotion ( including cutting short the budget for the Cry video and that’s why M Wasn’t in it ). In a radio interview before the release of the album MJ said clearly that he had planned to do a video for Umbrekable, the lost children and whatever happens at least and after that other kinds of promotions, maybe also a tour. He worked really long and hard as always on this record and had no reason at all… Read more »


Question is which of these albums held up & still sound fresh? Imo Invincible sounds better as time goes on

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