Understanding: Japanese Album Sales

EXAMPLE

III) Concrete examples

If we consider all Oricon limits together, we can theoretically create a case of albums selling a million units within’ a few years without ever charting. With 4-5 different versions selling on various formats during high period of sales and with large imports can mean 20,000 copies sold a week in spite of being off the radar.

Of course, this case doesn’t exist. Still, various popular international albums sold way, way more than their Oricon sales suggest. Let check a few of them.

A) Carole King – Tapestry

Albums
1971/07/01 Tapestry # 29 , 42 weeks, 50,200 [LP] 1971/09/10 Writer # 67 , 8 weeks, 7,840 [LP] 1972/01/25 Music # 28 , 19 weeks, 25,480 [LP] 1972/12/01 Rhymes And Reasons # 34 , 12 weeks, 24,890 [LP] 1973/07/25 Fantasy # 21 , 13 weeks, 33,720 [LP] 1974/10/25 Wrap Around Joy # 73 , 1 week, 1,540 [LP] 1976/03/21 Thoroughbred # 72 , 5 weeks, 6,660 [LP] 2002/06/19 Love Makes The World # 90 , 2 weeks, 6,220 [CD]

So, Tapestry sold 50,000 units and Fantasy 34,000. Wait, hasn’t Tapestry outsold anything else Carole King ever released by a considerable margin? Clearly, it did. Is it different in Japan? No. What happens is that breakthrough albums are largely deflated by Oricon measurements as they often sell well for many months while other albums are heavily frontloaded.

Oricon figure includes only 42 weeks of sales out of 45 years. If one check the US results of the album, it was still under 3 million units sold 42 weeks after release while it is over 13 million by now. One may argue all those comments are assumptions only and that the album never got the enduring appeal it had elsewhere. While this is doubtful considering how well – relatively speaking – her following albums did, we have one additional but key element about this album. In fact, Tapestry CD issue from May 1991 reached Gold status in December 1995. In other words, the album sold 100,000 units within’ four years only in spite of never charting. What’s more incredible is that it represents a mere 417 copies a week, nowhere near the 3,000 units required to get into the ranking by 1994.

One can only guess how much this album sold by now, but anything under half a million wouln’t be realistic – an album on barely 50,000 units as per Oricon!

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Christian

Hi! I wanted to ask something. You said that The Beatles outsold Mariah Carey there, but, doesn’t Mariah actually have more certified sales than The Beatles in Japan? Mariah has like 14.5 – 15 million, Beatles like 4.5 or 5 Mariah has estimations for more than 20 million already. I just wanted to ask that because i don’t see Mariah’s analysis here since she has one of the (if not the) best selling foreign album there as far as we know! #1s 3.6 million in 2001 https://www.billboard.com/articles/news/78521/careys-glitter-sparkles-in-japan And this page from Billboard Japan shows some sales for some of her… Read more »

Last edited 1 year ago by Mariahshistory
Chika

According to the website Mariah has sold about 13.3 million+ pure albums in Japan and what compilations are listed sold around 4.625 million, bringing her up to a total of at least 18 million.The Beatles have sold about 23 million albums considering everything according to their article.
Mariah’s article: https://chartmasters.org/2017/04/cspc-mariah-carey-popularity-analysis/
The Beatles article: https://chartmasters.org/2017/03/cspc-the-beatles-popularity-analysis/81/

Last edited 1 year ago by Chika
Michael

Probably The Beatles certification hasnt been updated in Japan. Plus back then the certification systems was messy.

Christian

Oh ok, got it, i was asking because there’s no site that can confirm those sales for The Beatles, but if you say so, it’s ok!

Thanks for the reply!

orange

Hi MJD! I meant to post this as a reply to your reply to me (thank you by the way!), but I can’t seem to find the comment so I’ll ask here as this pertains to Japanese artists. My apologies for the long comment. One of the striking things about the Oricon charts is that most albums (especially local acts) seem to have extremely front-loaded sales. Even ignoring idol groups like AKB48 which use gimmicks, it seems the norm even for bands and singer-songwriter-type artists to sell 40-60% of their overall sales in their first week, and 90% or more… Read more »

orange

​​Hi MJD! Thanks so much for this response and your explanation which was very enlightening! I appreciate the incredible attention to detail that goes into the analyses on this site. Based on your explanation it seems like the CSPC system would still be an accurate reflection of the popularity of Japanese album eras. I hadn’t considered the number of consumers who hold out to buy just the compilation album but it makes complete sense especially with CDs being more expensive in Japan. As for the matter of “collectors” buying the same songs across multiple albums, since it affects artists from… Read more »

Donald Miller

I appreciate this exchange. Japan’s a fascinating market with their own stars and superstars. But their music rarely crosses over to foreign nations. I’ve seen several documentaries about their Idol system and it reminds me of the old Hollywood studio system. I saw another on Suzuka Nakamoto. Seems like she was a rising star from the beginning. How about an article about the Idol system combined with a streaming masters on Babymetal?

For those acts not on streaming, maybe you can start a series on pure physical sales focused on vinyl and CD sales?

orange

Hi MJD!
Thanks so much for the insight! I’m very interested to see how various Japanese acts would fare in a CSPC analysis so it’s great to see that you have such detailed information on many of them. I’m also motivated to look into what happened in the 80s to cause that shift in sales!

Christoffer Ekelund

It would be great if you did some analysis of Japanese artists/bands as some domestic acts (like B’z and Mr. Children) are huge and have sold 50-80 millions records in Japan alone.

robby

Hi MJD!

I have always been curious as to how much Janet Jackson has really sold in Japan. Her numbers are good for an international artist but there could be more missing sales (imports, out of the charts etc). I hope you can do a breakdown for her too soon!

Robby

Trish

If I’m not mistaken, Janet’s career will be analysed soon so we will be able to know her sales in Japan (as well as several other countries). I’m quite curious about them too haha.

Paul

Amazing job! Do you know Avril Lavigne numbers for albums and singles? Thanks!

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