France Album Sales: Madonna

Hard Candy (2008) Era

Duets between two superstars are often successful. Successful as singles. The issue with them is that the public doesn’t necessarily relate it to the album of one of those two artists, indeed the main reason why those kind of releases tend to perform well in the single side is because they are weak for supporting albums.

That’s exactly what happened with 4 Minutes, a duet with Justin Timberlake. The song was seven weeks #2 in the physical chart and five weeks #1 in the digital chart. Such a smash from such a big artist should conclude into gigantic album sales. Granted, Hard Candy debuted at #1 and remained there for three weeks. But it did so with under 38,000 copies, a mere 26% of its predecessor debut and 22% lower than even American Life. Obviously, released in the middle of the week hasn’t help but it was still a mark of a huge step down in the artist popularity. Its second week was quite similar at 37,000 units after what weekly sales tumbled severely.

Second single Give It 2 Me reached #5 thanks to the lack of competition at that point but was unable to boost Hard Candy despite summer months being the most favorable one to feature in the Top 10 Album chart with a successful single. If those first months were nowhere near the level of success of her previous album, what came next wasn’t any better. Additional singles had no impact at all and from September to November with new releases coming in Hard Candy dropped from #39 to #197. The album left charts at the end of 2008 with 209,000 sales over the counter.

In September 2009, a career spanning compilation was released, Celebration. While the single of the same name went #2 in the singles chart, the set debuted at #1 in the Compilation Chart as it had to be expected. The level of sales is much lower in this chart yet and despite the run seemed very good, by the end of the year sales were on 93,000 copies only.

In March 2010, one more live album was released, Sticky & Sweet Tour. It debuted and peaked at #6, selling 41,000 units in 2010.

Top 3 Most Streamed Tracks on Spotify
  1. 4 Minutes feat. Justin Timberlake – 30,829,000
  2. Give It 2 Me – 5,560,000
  3. Miles Away– 4,015,000

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Marcelo

Hi.
Very nice wok.

You have information about japan charts.

I remenber good positions osaka hot 100, tokio hot 100.

But never found about oricon internationally chart.

Do you have?

Michael

I would love to read it. 😊

Anna

I completely agree about Hard Candy. It was the turning point (or maybe even of no return), not American Life. From the cover with her fingers touching her left cheek and box – it was creepy.

Anna

The greatest mystery for me is Immaculate Collection in Billboard 200. It entered the chart a month after ther release and peaked at #2 three months after the release. Why?

Anna

Thank you. Is it the only Diamond US album that weren’t #1 on Billboard 200? Funny it was at at first behind Vanilla Ice and then behind Mariah Carey.
http://www.billboard.com/music/madonna/chart-history/billboard-200/song/3745

Fix

I was just wondering. How does “Ray of Light” managed to be so successful in Europe when you consider most of her singles did terribly on the European charts. It seems like this album does not reflect the conventional belief that strong singles = strong album sales. It is the case in America though, as the album only managed to sell 4-5 million, which isnt really that big for Madonna standard. I hope you could explain to me how it ended being such a strong seller. Thank you in advance.

Robby

Hello MJD!

Do Janet Jackson’s too please 🙂

All the best

Robby

FM

Angel was no single in France, only in a few markets like the USA. In France we did have Crazy for you during the summer which has been one of her least successful album.
Into the Groove was huge and managed to get into the French top 10 as soon as it was released, a very rare achievement at that time.

Gustavo

Hi MJD, do you have an official page in facebook? It would be easier to follow you there. Thanks!

FM

Actually there were no additional single for Hard Candy in France, after summer, until the release in December of Miles Away, without a video. About 6 months separated the 2 singles and that killed off the album which had managed to remain within the TOP 100 all along the first singles career runs.

Nick

What a great job! Thank you for this! Madonna for me is a unique album seller. I am happy that after 30+ years her NEW album “Rebel Heart” managed to sell 55.000 in France and 1.000.000 worldwide… I mean that 1 million for 2016 is a great number! Also I should add that Rebel Heart sold 1million WORLDWIDE and the sales are spread WORLDWIDE. For example Celine’s latest album might have sold 1 million but the 800k are from France and Canada. (I am exaggerating a little bit but I want you to understand my point of view). I am… Read more »

kieron sargent

i dont think flop is the right word. u cant compare sales of ray of light to mdna or sales of true blue to rebel heart. the industry is different albums dont sell like they used to. sure some of her albums have underperformed a bit but all have made the best seller list world wide for the year they were released . great article though

Sami

Spotify figures don’t include all the streams. You have left out almost all Immaculate Collection- and Celebration-collection albums’ streams. For example Papa Don’t Preach’s total streams are 11,63 M ( True Blue-album: 4,02 M, Immaculate Collection-album:0,87 M, Celebration-album 6,74 M) or Like A Prayer’s total streams are 45,25 M (Like A Prayer-album: 15,93 M, Immaculate Collection-album: 0,93 M and Celebration- album 28,39 M). And so on and so on.
Sami

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