Understanding: The Impact of Streaming versus yourself

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I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged intoSpotify.

In fact, there wasn’t only one reason to buy an album. Not all purchases had the same purpose Continue reading “Understanding: The Impact of Streaming versus yourself”

Understanding: The Impact of Streaming versus your Fave Artist (& his label)

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Living species always need to adapt to their context in order to survive. For businesses, the situation is no different. As streaming is fully changing the music industry, its actors, both the labels as well as the artists need to update their way of building their careers in order to stay relevant. Which adjustments do they need to do? Can all artists react positively or are some of them poised to fallinto obscurity?

As we pointed out inside the first part of this set of 3 articles, the Media which links the music industry to the general public, is fast transitioning from Continue reading “Understanding: The Impact of Streaming versus your Fave Artist (& his label)”

CSPC: Rihanna Popularity Analysis

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The ultimate hit machine. Since she began her career in 2005 the Barbarian superstar Rihanna has been stacking hit records the same way Cristiano Ronaldo stacks goals. Breaking records for more than 10 years in a row isn’t a Continue reading “CSPC: Rihanna Popularity Analysis”