CSPC: NSYNC Popularity Analysis

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Nsync

Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check for example the Greatest Hits line, those figures mean it sold 680,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 415,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from the No Strings Attached album are responsible for  58% of the Greatest Hits track list attractiveness. This means it generated 396,000 of its 680,000 album sales and so forth for the other records.

7 thoughts on “CSPC: NSYNC Popularity Analysis”

  1. So this puts NSYNC at less than half the backstreet boys, which totally makes sense. I always felt their music didn’t quite compare…it had a cheaper sound and seemed like they were just riding the boy band trend rather than leading it.

  2. I’m wondering about a similar comparison between Take That and Robbie Williams, at the moment. Who would have higher CSPC in your opinion?

  3. Hah. I knew right from the very beginning that Nsync was extremely local. I was right. Their sales was nowhere near Britney nor BSB. Justin did the right move by dating Britney. It gave him the opportunity to introduce himself to the world, and is very useful for the build up of his solo career.

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