For the second time in a row an album by Kendrick Lamar swept all four Grammy Awards in the Rap categories. He also left the party with the Best Music Video for his smash song Humble, extending his resume to 12 awards at the prestigious ceremony.
The Grammys aren’t the only awards he has been collecting though. Since the release of his major breakthrough, Good Kid, M.A.A.D City in 2012, the singer has been praised bycritics. His 3 albums were nominated for the main Album of the Year trophy. They are rated 91/100, 96/100 and 95/100 on Metacritic with the last two topping the Annual list of the most widely acclaimed albums. At besteveralbums.com, another website merging together plenty of critics from Magazines and users, all his albums are the #1 album of their respective year in 2012, 2015 and 2017.
This one-of-a-kind discography has its limits in terms of popularity. Critics will take their hat off to carefully conceived and recorded concept albums but radio stations aren’t going to spin their songs. The general public isn’t used to listening to engaged music with purist’s sounds. The ear needs to be trained to enjoy non-generic tunes. The answer to this dilemma often consists in adding more common hooks to a couple of songs in order to get airplay. Lamar hasn’t followed this route. Instead continuing with pure Hip-Hop LPs. Has he been able to convince the public to get into his records still?
As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge his results. This concept will not only bring you sales information for all Lamar‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.