Remaining Long Format #15 – Music Videos 1982-1993
Sales of VHS started to pick up thanks to Michael Jackson‘s Thriller in 1984. Except his videos, other artists were successful in this format when they sold 5,000 units of one release. Johnny was one of those acts able to shift that number. All his 80s VHS releases went onto receive a DVD release under a much larger market though, pushing his sales to 20,000 units or more per disc.
The market of VHS truly exploded in the early 90s and the first monster-selling title was Johnny‘s own Parc des Princes 1993 which boosted the entire annual market of music VHS sales in France by nearly 60%.