Original Album Sales – Comments
2011 + (Plus) – 5,010,000
2014 x (Multiply) – 8,550,000
2017 ÷ (Divide) – 6,230,000
In an era on which selling 1 million pure units is nough to put you inside the Top 20 top sellers Worldwide for the year, hitting back to back to back 5-million sellers is outstanding. Sheeran is also hardly slowing down. He definitely grew from Plus to Multiply with sales up 70% in spite of a decreasing market.
Divide is still a strong 2,3 milion behind Multiply. Lower success? Considering how much the market transitioned from 2014 to 2017 pure album sales aren’t enough to jump on conclusions. What’s safe to say is that at 6,2 million Divide destroyed the competition in 2017 since no other album did even half of that figure.