CSPC: Oasis Popularity Analysis

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Physical Singles Sales – Part 1

As a reminder, the weighting is done with a 3 to 1 ratio between one album and one physical single.

Definitely Maybe (1994) – 456,000 equivalent albums

Shakermaker – 350,000
Live Forever – 370,000
Supersonic – 390,000
Cigarettes & Alcohol – 410,000

(What’s the Story) Morning Glory? (1995) – 1,334,000 equivalent albums

Roll With It – 690,000
Wonderwall – 1,820,000
Don’t Look Back In Anger – 1,060,000
Some Might Say – 810,000
Morning Glory – 50,000
Champagne Supernova – 15,000

Be Here Now (1997) – 639,000 equivalent albums

D’You Know What I Mean? – 1,130,000
Stand By Me – 570,000
Don’t Go Away – 40,000
All Around The World – 390,000

Standing on the Shoulder of Giants (2000) – 246,000 equivalent albums

Go Let It Out – 490,000
Who Feels Love? – 170,000
Sunday Morning Call – 160,000

The singles chart history of Oasis is special. Each of their singles up to Wonderwall lasted at least 100 weeks inside the UK Top 200 chart. Back in the 90s that wasn’t the norm at all. Physical singles were available for a limited amount of time. They were selling like hot cakes which made it hard to hold on for many weeks. For example, none of Blur‘s first 10 singles lasted even 15 weeks. The hysteria was so big that fans felt the need to collect all their singles including songs promoted one or two years before.

As many as 83% of sales from Definitely Maybe‘s singles came from the UK and 84% for Roll With It. Their global breakthrough came with Wonderwall. The cult song sold 970,000 physical copies in the UK and 850,000 elsewhere, more than one fourth of which were shifted in the US.

With all their singles being surefire hits in their homeland the only singles with less than 300,000 sales are Morning Glory, Champagne Supernova and Don’t Go Away, three songs with releases limited to Australia or Japan. The lackluster performance of songs from Standing on the Shoulder of Giants is obvious, explaining why this album sold so much less than its predecessors.

16 thoughts on “CSPC: Oasis Popularity Analysis”

    1. Hi Matty!

      Champagne Supernova was certified in 2005 for Digital Sales, it wasn’t released as a physical single which is why it never made the Hot 100 in spite of charting 4 months inside the Top 75 Airplay Chart. Until June 2006, the Gold criteria for digital sales was 100,000 units, so this is what this song is certified for 🙂

      1. Thanks MJD,

        Probably if the broke the US mainstream (specially in 96/97) we’d be talking about all other numbers,
        although I believe it could never happen 🙂

        1. Another question: on the band’s official site we can see that Don’t Believe the Truth sold around 7 million copies worldwide while in this report only 2,2. Why this difference?
          Same thing with Morning Glory 22 million counter 17.

          1. Hi Matty!

            Labels need to be accurate on their claims, they can’t inflate figures. If they publish an official statement saying an album sold 7m while it sold 2m, the artist can use it to sue them and claim for royalties on 7m units sold. Thus, claims from labels have a legal value.

            This is when tricks get part of the game. It is very easy to be misled about the legal value of a claim. The general public gives credit to claims from the artists, their managers and Medias, but none of them are legal representatives of a label, so their claims have no legal value. This is written on credits of Oasis’ website: This website (“website”) is operated by Oasis Merchandising Ltd (OML), in other words they can claim whatever they want.

            If you check a document which has a legal value, you will see the real figures claimed by Sony: Be Here Now shipped 7m units by March 31, 1998, while the remaining two albums did 18m. In fact, on my Excel sheet, I estimated Definitely Maybe and Morning Glory figures up to that date and got 4,48m and 13,54m respectively, perfectly in line with the (real) official figures. Don’t Believe the Truth was only #45 for the year Worldwide, which represents about 2 million units shipped. In the same way, Oasis got no mention on Sony’s annual report, while they did report the Foo Fighters (3m), SOAD (5m) and Il Divo (8,5m) to illustrate the success of their artists.

  1. Hi MJD

    Do you include live versions in you streaming analysis?
    Familiar to Millions doesn’t have any huge streaming giants, although Don’t Look Back in Anger is close to 3m.
    Other acts have some rather popular live tracks. Hotel California has two pretty big live versions (8.23m+6.35m) as well as some smaller ones. That adds up quite well.
    The AC/DC track Hell Ain’t a Bad Place To Be has two live versions (4.27m/3.09m) rivaling the studio version (3.56m), as well as some much small versions (<0.2m each).

    Thomas

    1. And Metallica has very healthy live tracks.
      All tracks on S&M are 2.5m-10m, all tracks on Through the Never are 3m-8m

    2. Hi Thomas!

      Yes, all versions of tracks are added together, it isn’t rare to get more than 5 versions of one song on our Excel sheets 🙂

  2. Oasis are soooo huge in U.K………there are artists in all the major markets that are only big in their respective markets (Oasis is lucky to have 3 successful albums in the U.S.A.)
    I’d love to see a few more artists that are only big in specific markets…(but HUGE in those markets, aka “the Beatles” of Cambodia or whatever “insert country here”)
    Example……….I’d love to see Robbie Williams or Simply Red

  3. I dont know the song “dont look back in anger” but i know wonderwall, stand by me and champagne supernova. Ill check the songs i dont recognize later when i go to an internet cafe.

  4. Oasis’ early singles stayed over 100 weeks in the uk top 200 as they were really EPs with 3 extra tracks that were unavailable elsewhere at the time.
    The uk sales figures for Definitely Maybe,(What’s the Story) Morning Glory and to a lesser extent Be Here Now are much higher than the figures given by the OCC – can you explain the difference?

    1. Hi Kevin,

      The OCC is much less accurate that it claims to be. Just like Soundscan, it excludes Music Club sales. Morning Glory alone sold nearly 400,000 units at Brittania Music Club. This is why the early albums (as long as Brittania was still going strong) have a sizable gap with their OCC figures.

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