Understanding: The Impact of Streaming versus yourself

Your secrets

I know you wonder what you are doing here. If you will change your behavior, that’s most likely not me who’s going to tell you that. Well, I still will. Choices do not need to be conscious to happen. Streaming creates different dynamics, a different way to live music experiences. When deciding which artist you go after, your choice may not be the same if you are on a retailer or logged intoSpotify.

In fact, there wasn’t only one reason to buy an album. Not all purchases had the same purpose

and some of them won’t exist inside a streaming context. Just like with the first two parts of this mini-series, changes listed on this article will impact positively or negatively music artists, some of them rather strongly.

The first though when talking about changes in consumers’ habits with streams is that urban acts will get much bigger. That’s a wrong assumption. I’ll start by showing that streaming isn’t helping them more than anyone else to cut down this false myth. Then we will see the real changes that will impact our favorites artists because of us!

2 thoughts on “Understanding: The Impact of Streaming versus yourself”

  1. This is really interesting, I can’t wait to see streaming in it’s full potential! One question though.

    Would it still be possible for this site to estimate accurate streaming numbers since Spotify and YouTube seem to be the only large streaming services that are showing their numbers? Who knows what services will take off in Africa or how large Asian services could get.

  2. Is it fair to say that Taylor Swift is one of the artists most guilty of artificial sales? Packaging them with different collectors items so fans will buy mulitple, increasing the chances of getting tour tickets by buying multiple CDs, making the album unavailable for streaming so the CDs can be bougt. She also seems to have a very high amount of collector fans, many of which openly admit to buying multiple copies to help Taylor reach her goal of 1m debut.

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