CSPC: Selena Gomez Popularity Analysis

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Selena Gomez

Digital Singles Sales – Part 2
Stars Dance (2013) – 774,000 equivalent albums

Slow Down – 1,370,000
Come & Get It – 3,340,000
Remaining tracks – 450,000

Revival (2015) – 1,016,000 equivalent albums

Kill Em With Kindness – 580,000
Hands To Myself – 1,600,000
Same Old Love – 1,900,000
Good For You – 2,430,000
Remaining tracks – 250,000

Orphan – 1,428,000 equivalent albums

The Heart Wants What It Wants – 1,720,000
One And the Same – 390,000
Magic. – 620,000
I Want You To Know – 1,030,000
We Don’t Talk Anymore – 2,560,000
Trust Nobody – 90,000
It Ain’t Me – 1,670,000
Bad Liar – 530,000
Fetish – 270,000
Wolves – 140,000
Remaining tracks – 500,000

Among all units sold by tracks from Stars Dance, slightly less than 80% came from the US. Her impact elsewhere was growing but her sales were still heavily axed around her native country. The expansion continued with the Revival era. Download sales abroad represented 32% of this era’s 6,77 million units. It was also her first era with 3 individual million selling singles. It wasn’t her top selling period as songs from When The Sun Goes Down achieved over 7 million, but when we factor in the switch of the market from downloads to streaming those figures are undoubtedly better.

This improvement is visible in her chart history. The highest charting song of each of Gomez‘s albums in the US peaked at #29, #24, #21, #6 and #5, meaning she outperformed her previous best each and every time.

In her attempt to grow more and more she recently paired with artists like Zedd, Charlie Puth and Kygo. The resulting three songs, I Want You To Know, We Don’t Talk Anymore and It Ain’t Me, all reached the Top 20 in both the US and the UK.

13 thoughts on “CSPC: Selena Gomez Popularity Analysis”

  1. Her sales are very disappointing, even if she has never been considered at the top of the game. Femme Fatale or Art Pop (which were flops) have sold more in sps than any Selena album. Undoubtedly, she is more of a celebrity than a super music star.

  2. com essas análises confiáveis podemos concluir algumas coisas.

    -Selena apesar de ser OK nas vendas não pode ser considerada essa hitmaker que muitos forçam ela ser.
    -‎Sua equipe de marketing é excelente pois mesmo ainda sendo pequena seu nome é mais forte para grandes marcas do que outras que pareiam com seus número (Demi/Ariana)
    -‎Ela é excelente em streams o que ajuda seus números crescerem.
    -‎Os charts do twitter são as piores e menos confiáveis fontes de vendas, pois sempre inflam (e muito) os números para beneficiarem seus artistas favoritos.

    Parabéns por mais uma incrível análise.

  3. Her Asian sales outside of Japan seem to be a bit of stretch. Every album matches the non-Japanese sales of Ariana’s Yours Truly in Asia (50,000), yet that album has sold 20x as much in Japan compared to every Selena album, and Ariana is a much bigger star in Asia as a whole. Dangerous Woman barely outdoes Revival (released one year before; 52,500 outside of Japan versus 70,000), yet it has sold almost 12x as much in Japan.

    1. Yeah, I don’t understand this either. MJD, how’d you arrive at such high figures for Selena in Asia? She sells quite poorly (to say the least) in countries like Japan, South Korea, China, and Taiwan. She’s almost unknown in those countries. I don’t see how smaller markets like Thailand, the Philippines, Malaysia, Singapore, etc could make up for that.

    2. Hi Chrysalynne & Stephen!

      If we caricature Asian music industry a bit, there is two kind of markets. First, there is the “true” Asian markets as we use to think about, South Korea, Japan, China, etc. Selena Gomez is weak there. Then there is markets with Latin influences rather than American ones like the Philippines, Indonesia and India. The first two markets have a massive tradition of going crazy about all Disney stars. It is also possible for Latin-favored acts to do well in countries like Thailand and Singapore.

      Historically, the first category of markets used to be much bigger. They collapsed more than the later ones during the lat 15 years though. In fact, India and Indonesia now rank at 1 and 2 for physical album sales in Asia (outside Japan obviously).

      The majority of non-Japanese album sales of both Ariana & Selena is thus mostly concentrated in markets like Indonesia and Philippines on which both are big. The success of Ariana in a country like South Korea is represented on her singles’ sales instead with 7,4 million downloads against some 100,000 units for Selena.

      If we check the monthly statistics on YouTube of both, they are fairly close globally – Ariana is on 170,913,240 views, Selena on 161,916,910. The domination of Ariana is obvious in Japan / SK markets:
      Ariana
      Japan – 5,416,303
      SK – 4,563,216

      Selena
      Japan – 1,582,388
      SK – 1,147,449

      That’s almost a 4 to 1 lead. The same isn’t true at all elsewhere though:

      Ariana
      Taiwan – 1,519,973
      Singapore – 605,317
      Indonesia – 4,837,174
      Philippines – 4,580,753
      Thailand – 4,094,914
      India – 2,053,688
      Vietnam – 1,654,990
      Malaysia – 1,433,738
      Cambodia – 520,437
      Bangladesh – 280,924

      Selena
      Taiwan – 1,816,545
      Singapore – 747,161
      Indonesia – 5,221,105
      Philippines – 2,969,254
      Thailand – 2,424,845
      India – 5,893,429
      Vietnam – 2,600,518
      Malaysia – 2,402,756
      Cambodia – 824,876
      Bangladesh – 715,315

      Total is 21,5 million vs 25,6 million with Selena ahead. This creates a 5 to 1 gap between their respective popularity Japan/SK and remaining countries.

      BTW, Selena’s albums likely sold a bit more than suggested in Japan. Her sales are small, so rounded figures can lead to a big gap in terms of percentage (50% from 8k to 12k which are both rounded on 10k for example). As she sold very few copies, it means her albums were hardly stocked / available at retailers, so they are likely much bigger sellers (again in proportions rather than absolute terms) in digital than many other artists. I kept that in mind while fixing the Asian total, rounding it to the upper 10k to compensate for the conservative Japanese figure.

      1. Thank you so much for explaining! This makes sense. It’s always weird to see someone do so poorly in Japan but relatively well in other Asian countries. I guess that’s a lot more common with Disney/Teen stars!

  4. Her average album sales is 1.14M. I thought Revival sold more tbh.
    She’s becoming less local with every album.
    Kiss&tell: US 940k (66%)
    AYWR: 830k (65%)
    WTSGD: 720k (61%)
    Stars dance: 420k (52%)
    Revival: 425k (54%)**

    If she would’ve continue increasing her ww sales Revival should’ve sold 850k. But she was decreasing in the US until revival, interesting!

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