CSPC: Selena Gomez Popularity Analysis

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Selena Gomez

Digital Singles Sales – Part 1

As a reminder, the weighting is done with a 10 to 1,5 ratio between one album and one digital single.

Kiss & Tell (2009) – 710,000 equivalent albums

Falling Down – 680,000
Naturally  – 2,600,000
Tell Me Something I Don’t Know – 1,200,000
Remaining tracks – 250,000

A Year Without Rain (2010) – 378,000 equivalent albums

Round & Round – 1,120,000
A Year Without Rain – 1,250,000
Remaining tracks – 150,000

When The Sun Goes Down (2011) – 1,052,000 equivalent albums

Love You Like A Love Song – 3,410,000
Who Says – 2,580,000
Hit The Lights – 670,000
Remaining tracks – 350,000

The strength of the Disney Channel isn’t the same everywhere. This channel is especially big across the American continent. That’s why Gomez‘s early songs sold better there than elsewhere. Songs from her albums with The Scene sold nearly 85% of their digital units in the US alone!

More than 1 billion downloads were sold every year in the US from 2009 to 2011. This context enabled songs like Naturally, Who Says and Love You Like A Love Song to top 2 million units there in spite of never reaching the Top 20. It must be said that Gomez‘s Disney profile made it difficult for her to crush Airplay rankings which are crucial inside the calculation of the US Hot 100.

13 thoughts on “CSPC: Selena Gomez Popularity Analysis”

  1. Her sales are very disappointing, even if she has never been considered at the top of the game. Femme Fatale or Art Pop (which were flops) have sold more in sps than any Selena album. Undoubtedly, she is more of a celebrity than a super music star.

  2. com essas análises confiáveis podemos concluir algumas coisas.

    -Selena apesar de ser OK nas vendas não pode ser considerada essa hitmaker que muitos forçam ela ser.
    -‎Sua equipe de marketing é excelente pois mesmo ainda sendo pequena seu nome é mais forte para grandes marcas do que outras que pareiam com seus número (Demi/Ariana)
    -‎Ela é excelente em streams o que ajuda seus números crescerem.
    -‎Os charts do twitter são as piores e menos confiáveis fontes de vendas, pois sempre inflam (e muito) os números para beneficiarem seus artistas favoritos.

    Parabéns por mais uma incrível análise.

  3. Her Asian sales outside of Japan seem to be a bit of stretch. Every album matches the non-Japanese sales of Ariana’s Yours Truly in Asia (50,000), yet that album has sold 20x as much in Japan compared to every Selena album, and Ariana is a much bigger star in Asia as a whole. Dangerous Woman barely outdoes Revival (released one year before; 52,500 outside of Japan versus 70,000), yet it has sold almost 12x as much in Japan.

    1. Yeah, I don’t understand this either. MJD, how’d you arrive at such high figures for Selena in Asia? She sells quite poorly (to say the least) in countries like Japan, South Korea, China, and Taiwan. She’s almost unknown in those countries. I don’t see how smaller markets like Thailand, the Philippines, Malaysia, Singapore, etc could make up for that.

    2. Hi Chrysalynne & Stephen!

      If we caricature Asian music industry a bit, there is two kind of markets. First, there is the “true” Asian markets as we use to think about, South Korea, Japan, China, etc. Selena Gomez is weak there. Then there is markets with Latin influences rather than American ones like the Philippines, Indonesia and India. The first two markets have a massive tradition of going crazy about all Disney stars. It is also possible for Latin-favored acts to do well in countries like Thailand and Singapore.

      Historically, the first category of markets used to be much bigger. They collapsed more than the later ones during the lat 15 years though. In fact, India and Indonesia now rank at 1 and 2 for physical album sales in Asia (outside Japan obviously).

      The majority of non-Japanese album sales of both Ariana & Selena is thus mostly concentrated in markets like Indonesia and Philippines on which both are big. The success of Ariana in a country like South Korea is represented on her singles’ sales instead with 7,4 million downloads against some 100,000 units for Selena.

      If we check the monthly statistics on YouTube of both, they are fairly close globally – Ariana is on 170,913,240 views, Selena on 161,916,910. The domination of Ariana is obvious in Japan / SK markets:
      Ariana
      Japan – 5,416,303
      SK – 4,563,216

      Selena
      Japan – 1,582,388
      SK – 1,147,449

      That’s almost a 4 to 1 lead. The same isn’t true at all elsewhere though:

      Ariana
      Taiwan – 1,519,973
      Singapore – 605,317
      Indonesia – 4,837,174
      Philippines – 4,580,753
      Thailand – 4,094,914
      India – 2,053,688
      Vietnam – 1,654,990
      Malaysia – 1,433,738
      Cambodia – 520,437
      Bangladesh – 280,924

      Selena
      Taiwan – 1,816,545
      Singapore – 747,161
      Indonesia – 5,221,105
      Philippines – 2,969,254
      Thailand – 2,424,845
      India – 5,893,429
      Vietnam – 2,600,518
      Malaysia – 2,402,756
      Cambodia – 824,876
      Bangladesh – 715,315

      Total is 21,5 million vs 25,6 million with Selena ahead. This creates a 5 to 1 gap between their respective popularity Japan/SK and remaining countries.

      BTW, Selena’s albums likely sold a bit more than suggested in Japan. Her sales are small, so rounded figures can lead to a big gap in terms of percentage (50% from 8k to 12k which are both rounded on 10k for example). As she sold very few copies, it means her albums were hardly stocked / available at retailers, so they are likely much bigger sellers (again in proportions rather than absolute terms) in digital than many other artists. I kept that in mind while fixing the Asian total, rounding it to the upper 10k to compensate for the conservative Japanese figure.

      1. Thank you so much for explaining! This makes sense. It’s always weird to see someone do so poorly in Japan but relatively well in other Asian countries. I guess that’s a lot more common with Disney/Teen stars!

  4. Her average album sales is 1.14M. I thought Revival sold more tbh.
    She’s becoming less local with every album.
    Kiss&tell: US 940k (66%)
    AYWR: 830k (65%)
    WTSGD: 720k (61%)
    Stars dance: 420k (52%)
    Revival: 425k (54%)**

    If she would’ve continue increasing her ww sales Revival should’ve sold 850k. But she was decreasing in the US until revival, interesting!

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