CSPC: Ariana Grande Popularity Analysis

Ariana Grande - Love Me Harder (Gregor Salto Remix)

Original Album Sales – Comments

2013 Yours Truly – 1,060,000
2014 My Everything – 1,920,000
2016 Dangerous Woman – 960,000

People who have followed the charts for a long time will not be impressed by these numbers. A total of 3,94 million units sold after 3 studio albums appears to be low, especially for someone with 56 million Twitter followers.

However, pure sales aren’t how the music industry works nowadays. Pure album sales are now something of the past. Any artist who first debuted after the arrival of streaming didn’t get the chance to amass fans who buy their records. Young artists tend to attract young followers and Grande is no exception. These young followers have never been into purchasing albums.

In this context album sales of Grande are pretty solid. They are consistent with each album going close to or topping the million mark. My Everything is also pretty high for a 2014 album. It leads us to wonder how well those records performed in formats more favorable to the singer such as downloads and streaming.

9 thoughts on “CSPC: Ariana Grande Popularity Analysis”

  1. Why her mexican sales are so low? She’s big there, she sold out 3 arena date in that country. 80k-100k is more accurate. I know her certifications are after they included sps but still seems low.

    DW sold 180k units in the UK, even big streaming artist like ed sheeran and justin bieber “streams” only represents 30-25% to his UK album, why with Ariana is +65%?? . 110k looks accurate.

    I think DW reached the 1,2M mark sales ww!

    1. Hi Generis!

      You can’t compare albums from different years considering how fast streaming is evolving. Then, a big difference between Ariana and the others you quoted (Bieber, Sheeran, Selena) is that she started after appearance of streaming. The remaining 3 artists have a fanbase used to buy her records, from a generation that did buy records. The huge majority of Ariana’s fans never bought an album in their lifetime. The UK figure is accurate as it is, it has been worked out thanks to weekly ranking inside the streaming chart. In all countries, she always performed insanely better on streams than on sales.

      It is obvious and 100% safe and official that DW is nowhere near 1,2m WW – it shipped less than 900k units in 2016 and added only 10% to its shipments in 2017.

      1. Even drake his streams in the UK doesn’t represent +60% of his sales, but to be honest this time i doesn’t have receipts.
        I read you use streams to calculate sales (selena) in Asia but isn’t better touring? Also, Ariana is a bigger touring/singles sales/streaming than selena in the UK, Ariana selling only 20k more than her in the UK seems weird.

  2. No way revival sold more than DW in brazil/mexico and almost the same in asia when ariana is by far bigger than her in those markets.
    America: 625k
    US: 400k
    Canada: 50k
    Mexico: 85k
    Brazil: 50k
    Argentina: N/A

    Asia/Japan: 250k
    Australia/NZ: 30k

    Europe: 250k
    UK: 110k
    Rest: 100k
    Total: 1,150,000

Leave a Reply

Your email address will not be published. Required fields are marked *