CSPC: Ariana Grande Popularity Analysis

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Full Length related record Sales

It sounds fairly logical to add together weighted sales of one era – studio album, physical singles, downloads, streams – to get the full picture of an album’s popularity. For older releases though, they also generate sales of various live, music videos and compilation albums.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

How to understand this table? If you check for example the The Remix line, those figures mean it sold 15,000 units worldwide. The second statistics column means all versions of all the songs included on this package add for 2,848,000 equivalent album sales from streams of all types.

The second part on the right of the table shows how many equivalent streams are coming from each original album, plus the share it represents on the overall package. Thus, streaming figures tell us songs from the Yours Truly album are responsible for 9% of the The Remix track list attractiveness. This means it generated 1,000 of its 15,000 album sales and so forth for the other records.

So far Grande hasn’t issued a compilation globally. Her two Christmas EPs sold mostly in the US and in Japan while The Remix and The Best are both Japan-only packages to benefit from her strong following there.

9 thoughts on “CSPC: Ariana Grande Popularity Analysis”

  1. Why her mexican sales are so low? She’s big there, she sold out 3 arena date in that country. 80k-100k is more accurate. I know her certifications are after they included sps but still seems low.

    DW sold 180k units in the UK, even big streaming artist like ed sheeran and justin bieber “streams” only represents 30-25% to his UK album, why with Ariana is +65%?? . 110k looks accurate.

    I think DW reached the 1,2M mark sales ww!

    1. Hi Generis!

      You can’t compare albums from different years considering how fast streaming is evolving. Then, a big difference between Ariana and the others you quoted (Bieber, Sheeran, Selena) is that she started after appearance of streaming. The remaining 3 artists have a fanbase used to buy her records, from a generation that did buy records. The huge majority of Ariana’s fans never bought an album in their lifetime. The UK figure is accurate as it is, it has been worked out thanks to weekly ranking inside the streaming chart. In all countries, she always performed insanely better on streams than on sales.

      It is obvious and 100% safe and official that DW is nowhere near 1,2m WW – it shipped less than 900k units in 2016 and added only 10% to its shipments in 2017.

      1. Even drake his streams in the UK doesn’t represent +60% of his sales, but to be honest this time i doesn’t have receipts.
        I read you use streams to calculate sales (selena) in Asia but isn’t better touring? Also, Ariana is a bigger touring/singles sales/streaming than selena in the UK, Ariana selling only 20k more than her in the UK seems weird.

  2. No way revival sold more than DW in brazil/mexico and almost the same in asia when ariana is by far bigger than her in those markets.
    America: 625k
    US: 400k
    Canada: 50k
    Mexico: 85k
    Brazil: 50k
    Argentina: N/A

    Asia/Japan: 250k
    Australia/NZ: 30k

    Europe: 250k
    UK: 110k
    Rest: 100k
    Total: 1,150,000

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