CSPC: Ariana Grande Popularity Analysis

Ariana Grande

Streaming Sales

Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:

Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit

Equivalent Albums Sales (EAS) = 212/132 * Spotify streams / 1500 + YouTube views / 11750

Streaming Part 1

This list sums up perfectly why pure album sales aren’t the be-all and end-all of success in our day and age. Even Yours Truly, which was released in early 2013, will soon enough have higher sales from streams than from pure album sales!

This is already true of both My Everything and Dangerous Woman which register respectively 3,07 million and 2,55 million equivalent album sales. Such terrific totals are achieved thanks to massive streams on both platforms, Spotify and YouTube.

My Everything has a stunning total of 5 tracks with more than 300 million streams on Spotify while 3 of them crack 1 billion YouTube views. All album tracks are impressively solid too.

Dangerous Woman has 3 similarly massive songs, the title track, Into You and Side by Side. This latter song has the highest EAS total of all at 740,000 units. Each of its 15 songs are up to at least 25 million streams on Spotify proving Grande‘s huge strength among the public which consumes music via this format.

9 thoughts on “CSPC: Ariana Grande Popularity Analysis”

  1. Why her mexican sales are so low? She’s big there, she sold out 3 arena date in that country. 80k-100k is more accurate. I know her certifications are after they included sps but still seems low.

    DW sold 180k units in the UK, even big streaming artist like ed sheeran and justin bieber “streams” only represents 30-25% to his UK album, why with Ariana is +65%?? . 110k looks accurate.

    I think DW reached the 1,2M mark sales ww!

    1. Hi Generis!

      You can’t compare albums from different years considering how fast streaming is evolving. Then, a big difference between Ariana and the others you quoted (Bieber, Sheeran, Selena) is that she started after appearance of streaming. The remaining 3 artists have a fanbase used to buy her records, from a generation that did buy records. The huge majority of Ariana’s fans never bought an album in their lifetime. The UK figure is accurate as it is, it has been worked out thanks to weekly ranking inside the streaming chart. In all countries, she always performed insanely better on streams than on sales.

      It is obvious and 100% safe and official that DW is nowhere near 1,2m WW – it shipped less than 900k units in 2016 and added only 10% to its shipments in 2017.

      1. Even drake his streams in the UK doesn’t represent +60% of his sales, but to be honest this time i doesn’t have receipts.
        I read you use streams to calculate sales (selena) in Asia but isn’t better touring? Also, Ariana is a bigger touring/singles sales/streaming than selena in the UK, Ariana selling only 20k more than her in the UK seems weird.

  2. No way revival sold more than DW in brazil/mexico and almost the same in asia when ariana is by far bigger than her in those markets.
    America: 625k
    US: 400k
    Canada: 50k
    Mexico: 85k
    Brazil: 50k
    Argentina: N/A

    Asia/Japan: 250k
    Australia/NZ: 30k

    Europe: 250k
    UK: 110k
    Rest: 100k
    Total: 1,150,000

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