CSPC: Ariana Grande Popularity Analysis

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Ariana Grande Net Worth

Ariana Grande surprised the US music industry in September 2013 when her debut album Yours Truly entered the charts directly at #1. By then she was already a celebrity, but as an actress thanks to her role in TV sitcom Victorious. She has continued to grow album after album since this perfect transition. It’s time to review the first part of her career now that a fourth album is rumored to be in the making.

Nowadays social media is so big that some singers look incredibly popular while they have sold relatively few records. This impression is even bigger when it comes to female pop stars. This category of artists enjoy an insane following online which isn’t always reflected into their chart history.

Grande‘s online following is not questioned. Her official Twitter handle @ArianaGrande is among the Top 25 most followed accounts at #14. In this ranking there is only Justin Bieber who is younger than her. What about her record sales then?

So far the young singer has released 3 studio albums, Yours Truly, My Everything and Dangerous Woman. The only time her name made the headlines though was due to the fateful bombing at her concert in Manchester last May. If millions of people came to know her after this tragic event, her arena concerts have been full of highly dedicated fans for a long time. How many copies have each of her records sold? Which era was the biggest? How does she compare against the likes Miley Cyrus, Lana Del Rey, Demi Lovato or Selena Gomez?

As usual, I’ll be using the Commensurate Sales to Popularity Concept in order to relevantly gauge her results. This concept will not only bring you sales information for all Grande‘s albums, physical and download singles, as well as audio and video streaming, but it will also determine their true popularity. If you are not yet familiar with the CSPC method, the next page explains it with a short video. I fully recommend watching the video before getting into the sales figures. Of course, if you are a regular visitor feel free to skip the video and get into the figures.

9 thoughts on “CSPC: Ariana Grande Popularity Analysis”

  1. Why her mexican sales are so low? She’s big there, she sold out 3 arena date in that country. 80k-100k is more accurate. I know her certifications are after they included sps but still seems low.

    DW sold 180k units in the UK, even big streaming artist like ed sheeran and justin bieber “streams” only represents 30-25% to his UK album, why with Ariana is +65%?? . 110k looks accurate.

    I think DW reached the 1,2M mark sales ww!

    1. Hi Generis!

      You can’t compare albums from different years considering how fast streaming is evolving. Then, a big difference between Ariana and the others you quoted (Bieber, Sheeran, Selena) is that she started after appearance of streaming. The remaining 3 artists have a fanbase used to buy her records, from a generation that did buy records. The huge majority of Ariana’s fans never bought an album in their lifetime. The UK figure is accurate as it is, it has been worked out thanks to weekly ranking inside the streaming chart. In all countries, she always performed insanely better on streams than on sales.

      It is obvious and 100% safe and official that DW is nowhere near 1,2m WW – it shipped less than 900k units in 2016 and added only 10% to its shipments in 2017.

      1. Even drake his streams in the UK doesn’t represent +60% of his sales, but to be honest this time i doesn’t have receipts.
        I read you use streams to calculate sales (selena) in Asia but isn’t better touring? Also, Ariana is a bigger touring/singles sales/streaming than selena in the UK, Ariana selling only 20k more than her in the UK seems weird.

  2. No way revival sold more than DW in brazil/mexico and almost the same in asia when ariana is by far bigger than her in those markets.
    America: 625k
    US: 400k
    Canada: 50k
    Mexico: 85k
    Brazil: 50k
    Argentina: N/A

    Asia/Japan: 250k
    Australia/NZ: 30k

    Europe: 250k
    UK: 110k
    Rest: 100k
    Total: 1,150,000

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