Taylor Swift CAREER CSPC RESULTS
So, after checking all the figures, how many overall equivalent album sales has each album by Taylor Swift album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!
In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from Fearless released in digital format sold the equivalent of 4,793,000 albums – 31,950,000 downloads with a 10 to 1,5 weighting.
As a reminder:
- Studio Album: sales of the original album
- Other Releases: sales of compilations generated thanks to the album
- Physical Singles: sales of physical singles from the album (ratio 3/10)
- Download Singles: sales of digital singles from the album (ratio 1,5/10)
- Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)
As time passes, 1989 is moving past Fearless to settle itself as the most successful album in Taylor‘s career. It is also fighting Ed Sheeran‘s X to be the biggest album from 2014, a battle where an expected final result remains unclear to this day.
Interestingly, it must be noted that 1989 is the album that generated the highest number of download sales along with Fearless, although this sector has been collapsing for four years now and its songs had no time to add relevant catalog sales. This highlights incredibly well how the absence of streaming boosted its digital sales and, consequently, how necessary it is to look at all possible music consumption formats to get a meaningful conclusion.
Both Taylor Swift and Speak Now are arguably her weakest studio albums. Is weakest really the word though? Both will soon break 10 million equivalent album sales, an immense total for anyone. Rather than being weak efforts, they prove how massive Taylor has been during her entire career.
We started this article with a Rihanna comparison, to see if it is justified to flag her as a weak album seller while nobody would argue otherwise for Taylor Swift. While Taylor has been more consistent through her career with all five of her proper studio albums at 10 million equivalent albums sold, she has yet to reach 16 million with one album despite benefiting from 18 month promotional campaigns. The only album by Rihanna which received such an extensive promotion was Good Girl Gone Bad which, at least up to now, tops all Taylor Swift‘s albums at over 16 million with updated ratios.
What about totals though? Taylor Swift adds for 68,5 million equivalent album sales, compared to Rihanna‘s more than 75 million. Both artists have their strong suits, as well as their weaknesses, so the point isn’t to discredit one or the other. Quite the opposite, both artists have been insanely popular since they first emerged some 11/12 years ago, building impressively solid discographies. If one would like to argue that one is bigger than the other though, they would need serious arguments as every form of evidence posted here show they are pretty much on a tie success-wise.
The following pages list the most successful songs by Taylor, as well as the full listing of all CSPC results compiled so far, to better gauge her position in the history of the music industry.
As usual, feel free to comment and / or ask a question!
Sources: IFPI, Spotify, YouTube, Chartmasters.org.