Streaming Part 3
With 388 million Spotify streams against 2 billion YouTube views, we notice once again that the album, in this case Red, wasn’t on Spotify when the platform exploded. It still has two songs, soon to be three, with more than 100,000 equivalent album sales for a total of 585,000 units.
The comparison in streaming stats between Spotify and Youtube in the case of Taylor is obvious with 1989. Even if it is now booming on Spotify after its arrival a few months ago, the album has more than 20 times less streams there than on YouTube. Blank Space and Shake It Off are both over 2 billion plays there. At 938,000 equivalent album sales from streams, it won’t be long before it crosses the million level.
The same can be said for Reputation. While it’s just getting started, it’s already up to 276,000 equivalent album sales with only two songs.