Original Album Sales – Comments
2010 Doo-Wops & Hooligans – 8,000,000
2012 Unorthodox Jukebox – 6,825,000
2016 24K Magic – 2,550,000
17,4 million studio albums sold. At the start of this article I mentioned no album by Bruno made the IFPI Top 3 annual sales for global sales. However, It doesn’t mean his albums haven’t sold noteworthy figures, even in our era of streaming. In fact, Bruno‘s first two albums became modern day classics. They were solid successes during their promotional campaigns thanks to countless smashes on radio, plus they never stopped selling.
Doo-Wops & Hooligans made the US Billboard Year End Albums list Top 100 five years in a row, a tremendous feat. It spent 177 weeks in the Top 200 of France, 133 weeks in the Top 40 of New-Zealand, 154 weeks in the Top 100 of the UK, more than 5 years in the Top 300 of Japan and the list goes on and on. Everywhere in the world the situation is the same. Its sales are perfectly balanced from 2 to 3,3 million sales in each main segment of the music industry, e.g. the US, Europe and remaining countries. That incredible success led the album to a stunning 8 million sales so far.
Unorthodox Jukebox nearly reproduced the achievements of its predecessor. Its chart peaks were often unimpressive as the album failed to reach the Top 3 in France, Germany or the Netherlands, and it was as low as #9 in Spain and Norway, #20 in Italy and #28 in Finland. Even in countries where it debuted at the top, like in the UK, it wasn’t a massively dominant chart topper as this was its only week in the Top 3. As the old saying goes though, longevity is the key. No need to be #1 if you can stay on the charts for a long period of time. Unorthodox Jukebox is now seriously approaching 7 million sales.
For 24K Magic, we are tempted to say it hasn’t done nearly as well as the first two albums, and that is true. It clearly had less hits and thus less longevity. While we will see a small drop performance-wise in new sections for it, its album sales remain somewhat extraordinary for a 2016 album. The market dropped an awful lot from 2012 to 2016. Sales dropped from 335 million to 202 million in the US and also dropped by more than 40% in Australia and the UK! As a fresh new artist who sees his consumers follow current trends, Bruno is directly impacted by those falls. His first two albums also had many more years to amass sales. Everything considered, 25K Magic appears to be almost in line with its predecessors, at least in the album sales area.