Streaming is made up of two families – audio and video. Our CSPC methodology now includes both to better reflect the real popularity of each track. The main source of data for each avenue is respectively Spotify and YouTube. As detailed in the Fixing Log article, Spotify represents 132 million of the 212 million users of streaming platforms, while YouTube is pretty much the only video platform generating some revenue for the industry. Below is the equivalence set on the aforementioned article:
Audio Stream – 1500 plays equal 1 album unit
Video Stream – 11,750 views equal 1 album unit
Equivalent Albums Sales = 212/132 * Spotify streams / 1500 + YouTube views / 11750
Streaming Part 1
Bruno really has no weak point. His albums are big, his downloads are big, and his streams are big. His big hits are more than big really and even his album tracks are big too. He is an all-around master.
I don’t even know where to start. Every track is over 15 million streams on Spotify, all minus one over 25 million actually. His debut album has as many as 6 songs over 100 million, one more superb showing for a 2010 album which preceded the boom of the streaming platforms. In fact, at the time it was all about YouTube and guess what? Bruno is big there also. Just The Way You Are, Grenade and The Lazy Song average more than a billion views each, while Marry You is lower only because tons of personal wedding videos use the song, which are thus excluded from its tally.
The second era is equally impressive. All three of Locked Out of Heaven, When I Was Your Man and Treasure crack 300 million streams on Spotify and 500 million on YouTube.
Once applying appropriate weighting, both LPs enjoy brutal equivalent album sales from streams, with surpassing 1,7 million.