CSPC: High School Musical Popularity Analysis

HIGH SCHOOL MUSICAL 3

Physical Singles Sales

As a reminder, the weighting is done with a 3 to 1 ratio between one album and one physical single.

High School Musical (2006) – 42,000 equivalent albums

Breaking Free – 120,000
We’re All in This Together – 20,000

High School Musical 2 (2007) – 153,000 equivalent albums

What Time Is It? – 440,000
You Are the Music in Me – 30,000
Gotta Go My Own Way – 20,000
Remaining Singles – 20,000

High School Musical 3: Senior Year (2008) – 6,000 equivalent albums

Now or Never – 20,000

By 2006, the physical single format was dead in the US and songs from High School Musical 3 barely charted in Europe and Australia, the very places where physical singles were still being sold. This is forgetting the strength of the teens market.

The CD single What Time Is It? was released to much fanfare in the US, a country where singles weren’t topping 200,000 units for years. It went on to sell more than 370,000 units there to make it easily the highest selling physical single of 2007. The entire market was up to 2,4 million singles sold that year, meaning What Time Is It? amounted for 15,4% of all US sales for 2007.

4 thoughts on “CSPC: High School Musical Popularity Analysis”

  1. Thank you for doing this! I was just wondering, was the fourth movie (spin-off) “Sharpay’s Fabulous Adventure” that much of a flop in terms of sales?

  2. Hi MJD!

    I have to say, this is a very interesting read. The 3 soundtracks show similarities to both Frozen soundtrack (Disney movies) and teen acts (eg. Miley, Justin)

    Firstly, the HSM soundtracks sold impressively well in South America, just like 1D did. I remember you saying that that particular region has a large influence from visuals and imagery, hence artists with TV shows or movies sell bucketloads there (Whitney with Bodyguard, Miley Cyrus)

    Another thing similar is what you mentioned, download sales linear for the entire tracklist.

    Finally, a comment about the HSM trilogy sucess: while 25m+ for 3 albums in 3 years is impressive, there was no denying the project was becoming less and less successful, with the last project at barely 5m. Another thing is that album sales are the main provider for their CSPC sales. They achieved tremendous numbers in that format, but underperformed in other formats, the most disappointing one are downloads, as those 3 albums were released when the download market was still healthy.

    Still, the first project was quite successful, matching the success of mega albums of the same period (eg. B’day by Beyonce, Loose by Nelly Furtado, Futuresex/Lovesounds by JT). The 2nd project was also a decent follow up, though highly front loaded compared to its predecessor, as album sales only added 0,3m for the former in their first year, while the first one added a nice 3m after its first year.

    Can you give us any hints on who will be up next for analysis? Thanks and keep uo the good work you all!

  3. Hey! I’ve been browsing your popularity analysis for a while, and I have a question to make. It seems that you’re using the formula of 1500 streams = 1 album sale, but isn’t that a method used only in the USA? For example, if a song has 500,000,000 total streams, it is unrealistic to assume 100% of them are based on the USA to apply this formula to reflect on total album sales, especially that the streaming data seemingly are private and are sent exclusively to Billboard (in the USA).

    If that’s not the case, I hope you can elaborate as I’m confused on your usage of the formula :).

    1. Hi Alfonso!

      I’m not sure to really understand your question. The streaming method is not supposed at all to concern the US only, in fact all streaming numbers are global. Both Spotify and YouTube provide streams of their audio/video tracks.

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