CSPC: Lana Del Rey Popularity Analysis

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Lana Del Rey

So, after checking all the figures, how many overall equivalent album sales has each Lana Del Rey album achieved? Well, at this point we hardly need to add up all of the figures defined in this article!

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from Born to Die released in digital format sold the equivalent of 2,055,000 albums – 13,700,000 downloads with a 10 to 1,5 weighting.

    • As a reminder:

  • Studio Album: sales of the original album
  • Other Releases: sales of compilations generated thanks to the album
  • Physical Singles: sales of physical singles from the album (ratio 3/10)
  • Download Singles: sales of digital singles from the album (ratio 1,5/10)
  • Streaming: equivalent album sales of all the album tracks (ratio 1/1500 for Audio stream and 1/11750 for Video stream)

Up to now, Unorthodox Jukebox by Bruno MarsTake Me Home by One Direction and Red by Taylor Swift were the biggest albums from 2012 we have studied so far, in this order, with sales ranging from 10 to 13 million equivalent album sales – please notice Night Visions by Imagine Dragons hasn’t been studied as yet.

Born to Die belongs to the same category of smash albums. The aforementioned albums are showing good consistency too, but not nearly as much as Lana‘s classic record, which may climb higher and higher on this hierarchy from now on.

This success overshadows her other albums. Ultraviolence struggles to pass 2 million, Honeymoon is lucky to be over 1 million while Lust for Life still has a lot of work to do before getting anywhere close. All in all, these results are really negative.

Adding orphan songs also, Lana Del Rey is up to 15,5 million equivalent album sales.

The following pages list her most successful songs as well as her records and achievements. Do not forget to check our amazing cross-artists lists posted inside the CSPC: Data Collector which includes the full listing of all CSPC results compiled so far to better gauge her position in the history of the music industry.

As usual, feel free to comment and / or ask a question!

Sources: IFPI, Spotify, YouTube, Chartmasters.org.

25 thoughts on “CSPC: Lana Del Rey Popularity Analysis”

  1. Great work again you guys!

    I have to say, I didn’t expect Born To Die to break the 10m mark, matching big albums by 1D and Taylor Swift in the same time frame! This album’s success kinda reminds me of Lorde’s debut, but on a higher scale, in which they both dominated the 3 main formats (album sales, downloads, streaming)
    I assume Born To Die’s huge tally was accumulated over a longer period of time as a great catalog album, rather than being big during its promotional campaign, thus making people very surprised seeing how well it has done!
    I’m also impressed by how Born To Die smashed so hard in France and Germany! I didn’t know sales like that by an international artist was still possible! MJD, aside from Adele’s last 2 albums, are there any other international albums that challenges Born To Die’s sales in those 2 countries?
    Lastly, her career is certainly in a downward spiral! I’m afraid she’ll end up a 1 album wonder. While she is stronger in streaming than in downloads, her tally is decreasing despite the growing audio streaming market. Hopefully she’ll reverse the trend!
    Btw, how close are you in completing the Cher analysis? Are you going to include her career with her husband as well? Looking forward for that legend’s article soon!

    1. Hi Raffi!

      There is still quite a lot of work on Cher but I’m confident I’ll advance fast on it since I have a large amount of available time during the next few days. Her discography with her former husband will be included too 🙂

    1. Hi Julien,

      MJ is not forgotten obviously, but those studies take time. As he had near no news since CSPC series started, we haven’t got into his figures for now. No doubt this day will come!

    1. Hi Dan!

      We have always been working on two main pipes:
      – artists with strong news surrounding them (new album, passing etc)
      – else, completing the missing historical artists

      Polls provides users the capability to request for specific artists from the second category. We won’t be ignoring artists releasing new albums though. Last time we studied Nickelback and Pink Floyd for that reason, now Lana Del Rey.

      Artists from the poll remain those we are and will work with in order to complete all missing acts – BEPs/Fergie/Will.i.am have already been posted, Cher is advancing and the update of Drake is started too. Then, Usher / High School Musical will follow them!

      1. Didn’t know there’s a team, i thought it’s just one guy here 🙂
        Are Queen on the bucket list?
        Thanks for the answer.

        1. Yes there is a team!

          Hernan Lopez is in charge of physical singles and music videos estimates while Anthony Blanchard does the streaming part and build calculations behind compilations’ ratios. I complete album (inc. compilations) sales, downloads, the writing of articles plus the verification of remaining parts. Then Ryan Be helps fixing language-related flaws.

          Queen aren’t among the short list of acts coming very soon but just like Phil Collins they are inevitable giving their impressive sales.

  2. Why not do Phil Collins MJD? His albums FACE VALUE, HELLO I MUST BE GOING, NO JACKET REQUIRED…was massive world-sellers.

  3. Hi MJD

    You said one of two main pipes is – “artists with strong news surrounding them (new album, passing etc)” – then I’m thinking about Soundgarden and late Chris Cornell. It would be interesting to see Soundgarden’s CSPC methinks’.

    Thanks. Great work again.

  4. Very interesting article! Nice to see Born To Die over 10 million CSPC units.

    In the same vein, do you plan to study The XX? I’m wondering because you said in 2014 on ChartsinFrance that only 2 albums had all their tracks over 10 million streams: Born To Die and The XX. I’d be curious to see the CSPC total of their debut, as well as Coexist.

    Also is there an article about P!nk coming soon given she’s got an album out in October?

    No pressure for these two acts though as you already have a huge amount of work ahead with Cher and Usher on the way among others.

    Keep up the great job!

  5. I think Lana is so chick! s2 Thank you for your work in her sales. Do you thin it is possible to do a CSPC for Grace Jones sales, or there’s not enough data for her? (I only found something in the old Billboard archives, and put everything I could find in her Wikipedia…)

  6. What about Paradise EP?

    I have this old numbers about her albuns:
    Born To Die (2012) (6.000.000)
    Paradise edition (2012) (650.000)
    Ultraviolence (2014) (1.250.000)
    Honeymoon (2015) (600.000)

    But i agree with you, your analise was perfect, country by country. I just want to see de numbers of paradise edition, the EP

  7. If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

    1. Hi Helloo,

      Both Born To Die and Born to Die Paradise Edition are already merged together on all figures of the article. The only stand-alone product is the EP Paradise which is added on “remaining” compilations category.

  8. hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

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