CSPC: Lana Del Rey Popularity Analysis

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Lana del Rey by Terry Richardson

Digital Singles Sales

As a reminder, the weighting is done with a 10 to 1,5 ratio between albums and digital singles.

Born to Die (2012) – 2,055,000 equivalent albums

Born to Die – 1,600,000
Blue Jeans – 1,200,000
Video Games – 2,900,000
Summertime Sadness – 5,100,000
Ride – 500,000
Remaining tracks – 2,400,000

Ultraviolence (2014) – 300,000 equivalent albums

Ultraviolence – 400,000
Shades of Cool – 300,000
Brooklyn Baby – 300,000
West Coast – 600,000
Remaining tracks – 400,000

Honeymoon (2015) – 120,000 equivalent albums

High by the Beach – 400,000
Remaining tracks – 400,000

Lust for Life (2017) – 30,000 equivalent albums

All tracks – 200,000

Orphan – 525,000 equivalent albums

Once Upon a Dream – 500,000
Young and Beautiful – 2,800,000
Remaining tracks – 200,000

Summertime Sadness, mostly thanks to the remix from Cedric Gervais, is the only song that gained heavy rotation on US radio stations. This helped selling the song in large quantities. The disappearance of ringtones by 2012, and the lack of success by Lana in main digital markets of Asia, limit those figures. Still 5,1 million is a great total.

Video Games, Born to Die and Blue Jeans all sold past 1 million in spite of very low sales in the US upon release. They enjoyed a great showing here and there in Europe, but also kept selling steady amounts for several years.

The song Young and Beautiful, extracted from The Great Gatsby soundtrack, was largely purchased as the perfect addition to Born to Die.

Similarly to original album sales, both the drop in fame, and of the market overall, conclude on an abrupt decrease of sales era after era. Lana has still sold a nice total of 20 million singles in digital forms.

25 thoughts on “CSPC: Lana Del Rey Popularity Analysis”

  1. Great work again you guys!

    I have to say, I didn’t expect Born To Die to break the 10m mark, matching big albums by 1D and Taylor Swift in the same time frame! This album’s success kinda reminds me of Lorde’s debut, but on a higher scale, in which they both dominated the 3 main formats (album sales, downloads, streaming)
    I assume Born To Die’s huge tally was accumulated over a longer period of time as a great catalog album, rather than being big during its promotional campaign, thus making people very surprised seeing how well it has done!
    I’m also impressed by how Born To Die smashed so hard in France and Germany! I didn’t know sales like that by an international artist was still possible! MJD, aside from Adele’s last 2 albums, are there any other international albums that challenges Born To Die’s sales in those 2 countries?
    Lastly, her career is certainly in a downward spiral! I’m afraid she’ll end up a 1 album wonder. While she is stronger in streaming than in downloads, her tally is decreasing despite the growing audio streaming market. Hopefully she’ll reverse the trend!
    Btw, how close are you in completing the Cher analysis? Are you going to include her career with her husband as well? Looking forward for that legend’s article soon!

    1. Hi Raffi!

      There is still quite a lot of work on Cher but I’m confident I’ll advance fast on it since I have a large amount of available time during the next few days. Her discography with her former husband will be included too 🙂

    1. Hi Julien,

      MJ is not forgotten obviously, but those studies take time. As he had near no news since CSPC series started, we haven’t got into his figures for now. No doubt this day will come!

    1. Hi Dan!

      We have always been working on two main pipes:
      – artists with strong news surrounding them (new album, passing etc)
      – else, completing the missing historical artists

      Polls provides users the capability to request for specific artists from the second category. We won’t be ignoring artists releasing new albums though. Last time we studied Nickelback and Pink Floyd for that reason, now Lana Del Rey.

      Artists from the poll remain those we are and will work with in order to complete all missing acts – BEPs/Fergie/Will.i.am have already been posted, Cher is advancing and the update of Drake is started too. Then, Usher / High School Musical will follow them!

      1. Didn’t know there’s a team, i thought it’s just one guy here 🙂
        Are Queen on the bucket list?
        Thanks for the answer.

        1. Yes there is a team!

          Hernan Lopez is in charge of physical singles and music videos estimates while Anthony Blanchard does the streaming part and build calculations behind compilations’ ratios. I complete album (inc. compilations) sales, downloads, the writing of articles plus the verification of remaining parts. Then Ryan Be helps fixing language-related flaws.

          Queen aren’t among the short list of acts coming very soon but just like Phil Collins they are inevitable giving their impressive sales.

  2. Why not do Phil Collins MJD? His albums FACE VALUE, HELLO I MUST BE GOING, NO JACKET REQUIRED…was massive world-sellers.

  3. Hi MJD

    You said one of two main pipes is – “artists with strong news surrounding them (new album, passing etc)” – then I’m thinking about Soundgarden and late Chris Cornell. It would be interesting to see Soundgarden’s CSPC methinks’.

    Thanks. Great work again.

  4. Very interesting article! Nice to see Born To Die over 10 million CSPC units.

    In the same vein, do you plan to study The XX? I’m wondering because you said in 2014 on ChartsinFrance that only 2 albums had all their tracks over 10 million streams: Born To Die and The XX. I’d be curious to see the CSPC total of their debut, as well as Coexist.

    Also is there an article about P!nk coming soon given she’s got an album out in October?

    No pressure for these two acts though as you already have a huge amount of work ahead with Cher and Usher on the way among others.

    Keep up the great job!

  5. I think Lana is so chick! s2 Thank you for your work in her sales. Do you thin it is possible to do a CSPC for Grace Jones sales, or there’s not enough data for her? (I only found something in the old Billboard archives, and put everything I could find in her Wikipedia…)

  6. What about Paradise EP?

    I have this old numbers about her albuns:
    Born To Die (2012) (6.000.000)
    Paradise edition (2012) (650.000)
    Ultraviolence (2014) (1.250.000)
    Honeymoon (2015) (600.000)

    But i agree with you, your analise was perfect, country by country. I just want to see de numbers of paradise edition, the EP

  7. If born to die paradise edition (the reissue) has 5 million sales wand born to die 7 million wouldn’t that make the complete units for born to die over 13 million?

    1. Hi Helloo,

      Both Born To Die and Born to Die Paradise Edition are already merged together on all figures of the article. The only stand-alone product is the EP Paradise which is added on “remaining” compilations category.

  8. hey if u go on mediatraffic it says 609k units for lust for life , so with the streams on spotify (355million) and track sales the album surpassed 1 million units?

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