Streaming Part 4
While the consistency doesn’t change much from previous albums, the novelty on Views is the terrific hits it contains. Of course, all his previous albums had hits but since they came out before the streaming era, they accumulated plays only as catalog songs, being streamed as a part of their albums quite often. Views got released last year with streaming being already massive when the likes Hotline Bling and Too Good were first issued. Both together are over 1,2 billion streams, a figure One Dance eclipses on its own. How incredible is that feat?
The near-total absence of One Dance from YouTube is one part of the explanation of its unreal Spotify results. Hotline Bling in the other side was huge on both platforms. Unsurprisingly, a streaming success as massive as this means massive equivalent album sales too, a mind-blowing 4,73 million in this case.
More Life has sold less than a fourth of Views units in pure album format. It isn’t a good reflection of their respective popularity. Indeed, streams are way more solid for More Life proportionally speaking. Its entire track list is well over 30 million streams at Spotify already. The choice of pushing the more valuable audio streams ahead of video streams is fairly obvious. Both Fake Love and Passionfruit average 400 million, much lower than One Dance but still huge. All in all, the playlist is worth more than 2,3 million equivalent album sales.