Original Album Sales – Comments
2010 Thank Me Later – 2,450,000
2011 Take Care – 3,350,000
2013 Nothing Was the Same – 2,550,000
2016 Views – 2,450,000
2017 More Life – 525,000
2009 So Far Gone – 1,000,000
2015 If You’re Reading This It’s Too Late – 1,700,000
2015 What A Time To Be Alive – 750,000
At nearly 14,8 million units sold across four albums, one playlist and three mixtapes, that we will be considering as valid albums as per their length, sales of Drake studio albums aren’t the most impressive we met so far. Maybe even more negative is how Views is far from being utterly bigger than his past albums, in fact it sold even easily less than Take Care and the same amount of copies than both Thank Me Later and Nothing Was the Same.
Our CSPC analysis made us understand that we may not jump into conclusions too fast though. To judge Drake‘s album sales, one need to consider he sold almost exclusively in North America up to Views. A pure urban artist, he managed to cross over the general audience thanks to this recent effort that opened him the door of many countries he hadn’t explore before. Selling routinely 2,5 million units of his studio LPs to this restricted audience is already way more impressive. His mixtapes sales are just superb since this format is usually fully ignored by the public, while sales of More Life are bad or good depending on how you consider the playlist spirit. If results viewed that way are great, it is still not the main fort of Drake as we are going to see during the next few pages.